Assistant Marketing Manager

china railway engineering equipment group co., ltd. singapore branch; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

China Railway Engineering Equipment Group Co., Ltd. Singapore Branch seeks a Marketing & Business Development professional to drive TBM and tunnelling solutions across Singapore and regional infrastructure projects.

You will research markets, identify tenders, and build relationships with contractors, consultants and government bodies. The role requires strong English and Chinese communication, ability to prepare technical-commercial materials, and close collaboration with engineering,

Qualifications

• Diploma or Bachelor’s degree in Marketing, Business Admin, Engineering, Construction Management, or related field.
• Experience in B2B marketing, business development, construction, engineering, infrastructure or heavy equipment industries preferred.
• Knowledge of tunnelling/underground construction projects is a plus.
• Excellent communication, presentation, and stakeholder management abilities.
• Ability to coordinate technical and commercial information with internal/external teams.
• Proficiency in English and Chinese for business communication.

Responsibilities

• Support development and implementation of marketing and business development strategies for TBMs and tunnelling solutions.
• Conduct market research on Singapore and regional infrastructure projects.
• Identify tenders, opportunities, contractors and prospective clients.
• Maintain relationships with main contractors, consultants, and government bodies.
• Prepare marketing materials, proposals and technical-commercial documentation.
• Coordinate with engineering and project teams to tailor TBM solutions.
• Assist in tender preparation and information coordination.
• Monitor market trends and competitor activity for reports.
• Support negotiations, client meetings and technical presentations.
• Engage in exhibitions, conferences and customer engagements.
• Coordinate with HQ and regional teams on marketing and opportunities.

Skills

Marketing

Business Development

Stakeholder management

Communication

Negotiation

Presentation skills

Chinese language

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Engineering

Tools

Microsoft Office (Word, Excel, PowerPoint)

Job description

Responsibilities

• Support the development and implementation of marketing and business development strategies for Tunnel Boring Machines (TBMs), tunnelling equipment and underground construction solutions.
• Conduct market research on Singapore and regional infrastructure, MRT, railway, road tunnel, utility tunnel, water and underground construction projects.
• Identify potential business opportunities, upcoming tenders, infrastructure projects, contractors and prospective clients.
• Assist in developing and maintaining relationships with main contractors, subcontractors, consultants, government-related organisations and other industry stakeholders.
• Prepare company presentations, marketing materials, product brochures, technical-commercial proposals and other promotional materials.
• Coordinate with engineering, technical, commercial and project teams to understand customer requirements and support the preparation of suitable TBM and tunnelling equipment solutions.
• Assist in tender and quotation preparation, including collection and coordination of commercial and technical information.
• Monitor market trends, competitor activities, industry developments and customer requirements, and prepare market analysis reports for management.
• Support business negotiations, client meetings, technical presentations and commercial discussions.
• Maintain regular communication with existing customers and follow up on potential projects, enquiries, quotations and business opportunities.
• Coordinate and participate in industry exhibitions, conferences, seminars, technical presentations and customer engagement activities.
• Assist in promoting the company's TBM products, tunnelling technologies, after-sales services, spare parts and technical support capabilities.
• Coordinate with the company's headquarters and overseas/regional teams on marketing activities, project opportunities and customer requirements.
• Maintain customer databases, project pipelines, sales leads and business development records.
• Prepare periodic marketing, business development and project opportunity reports for management.
• Perform other marketing and business development duties as assigned by the Marketing Manager or management.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business Administration, Engineering, Construction Management, or a related discipline.
• Relevant experience in B2B marketing, business development, construction, engineering, infrastructure, or heavy equipment industries is preferred.
• Knowledge of tunnelling, underground construction, Tunnel Boring Machines (TBMs), or infrastructure projects would be an advantage.
• Good communication, presentation, negotiation, and stakeholder management skills.
• Able to understand and coordinate technical and commercial information with internal and external stakeholders.
• Proficiency in spoken and written Chinese is required for this position, as the incumbent will be required to communicate regularly with our China-based headquarters, coordinate with Chinese-speaking technical and commercial teams, handle Chinese-language business correspondence and documentation, and liaise with clients in China.
• Able to prepare and review business correspondence, presentations, reports, and project-related documents in both English and Chinese.
• Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint.
• Able to work independently and collaborate effectively with marketing, technical, commercial, and project teams.
• Willing to attend customer meetings, project sites, exhibitions, conferences, and other business activities when required.