Assistant Manager / Manager – Ecosystem Development & Engagement (Publicity)

Government Technology Agency (GovTech); Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Government Technology Agency (GovTech) is seeking a seasoned digital marketer to support PDPC’s social media content and assets. You will plan and produce end-to-end campaigns, ensure outputs are audience-centric and platform-appropriate, and align with PDPC’s branding.

You will collaborate with stakeholders, manage content calendars, and optimise posts using trends and analytics. The role involves front-of-camera work and producing videos, graphics and infographics for industry and consumer

Qualifications

• 4–7 years of digital marketing and content development experience across social media, website and digital campaigns for B2C brands.
• Proven ability to deliver end-to-end content production, including short-form video.
• Strong editing and design skills using CapCut, Adobe Creative Cloud, Canva and GenAI tools.

Responsibilities

• Drive end-to-end planning, creation and production of social media content and assets across formats.
• Plan content calendars and manage deadlines with approvals and timely publishing.
• Create post copy, capture footage, edit videos and design visuals for diverse platforms.
• Coordinate with internal stakeholders to align narratives and messaging for audiences.
• Monitor social media trends and analytics to optimize engagement and provide insights.
• Collaborate to develop PDPC resources such as videos, publications and infographics.
• Drive the content production workflow from storyboard, copywriting, layout to final asset production.

Skills

Digital marketing

Content development

Video editing

Canva

GenAI tools

Public speaking

Tools

CapCut

Adobe CC Pro

Canva

Claude Design

Adobe Firefly

Job description

What the role is

This role sits with the Data Innovation & Protection Group (DIPG), which leads the development of data-driven technologies, ecosystem engagement, and the Personal Data Protection Commission (PDPC), which enforces the Personal Data Protection Act (PDPA). The Group empowers organisations to harness the power of data to drive innovation in the digital economy and protect personal data. This role will be responsible for supporting PDPC’s digital marketing efforts. The ideal candidate will work closely with senior management, internal stakeholders and vendors on the development of content and creative assets for PDPC’s owned channels.

What you will be working on

Drive the end-to-end planning, creation and production of social media content and creative assets across different formats, ensuring that outputs are audience-centric, platform-appropriate and aligned with PDPC’s messaging and branding

Plan the social media content, which includes building content calendars and managing deadlines for content delivery by seeking approval and ensuring timely publishing

Create and produce social media content from drafting post copy, capturing footages, editing videos, designing visuals, adapting the assets for different platforms to the final asset production.

Coordinate with internal stakeholders across the Group to align the narratives and messaging for intended audiences

Monitor social media trends, platform developments and content performance insights to recommend creative optimisations, improve engagement and support continuous refinement of social media content

Collaborate with internal stakeholders to develop PDPC resources such as videos, publications, and infographics for industry and consumer engagement.

Drive the internal content production workflow from video storyboarding, copywriting/copy editing, design and layout to final asset production

What we are looking for

• 4 - 7 years of digital marketing and content development experience across social media, website and digital campaigns for B2C brand
• Demonstrated ability to sustain the pace of delivery required for end-to-end content production work, especially short form video
• Keen eye for detail and aesthetic judgement with proven skills in video editing and design tools (e.g. CapCut, Adobe Creative Cloud Pro, Canva) and GenAI tools (e.g. Claude Design, Adobe Firefly)
• Comfortable appearing in front of the camera and in videos
• Excellent writing and editing abilities with ability to adapt tone for different audiences
• Good proficiency in social media platforms (TikTok, Instagram, LinkedIn and Facebook) and their analytics tools
• Strong understanding of digital content marketing and creation principles, and enjoys keeping up to date with the latest trends and platforms
• Excellent communications and stakeholder management skills to foster collaborations both internally across divisions and externally with vendors or partners.
• Self-motivated and committed to excellence in project execution and adept at managing priorities and timelines
• Additional experience with a B2B brand will be advantageous
• Position will be commensurate with the candidate’s qualifications and experience.
• Please note that only shortlisted applicants will be notified.

#LI-IT2 http://jobs.careers.gov.sg The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore.