Assistant Manager/Manager (Audience Experience)

SINGAPORE CHINESE ORCHESTRA COMPANY LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SINGAPORE CHINESE ORCHESTRA COMPANY LIMITED is seeking an Assistant Manager/Manager (Audience Experience) to drive audience growth and engagement for SCO. You will oversee ticketing operations, develop FSCO membership strategies, and strengthen relationships with concertgoers, members, and communities.

Working with internal teams, you will ensure seamless customer experiences, manage front-of-house duties, and build partnerships to expand audience reach while delivering high service standards

Qualifications

• At least 3 years of relevant experience in ticketing, audience development, membership management, or customer experience.
• Bachelor's degree in any discipline.
• Experience managing ticketing systems and event sales operations will be an advantage.
• Strong interpersonal and relationship management skills, with the ability to engage patrons, partners and stakeholders.
• Highly organised with strong project management abilities.
• Good verbal and written skills in English and Chinese for working with English and Chinese-speaking stakeholders.
• Willing to work weekday evenings and weekends for front-of-house duty during concerts and events.

Responsibilities

• Oversee ticketing operations for concerts and events, including ticket configuration, sales monitoring, reporting, and troubleshooting.
• Work closely with marketing and programming teams to support ticket sales campaigns and optimise attendance.
• Manage ticketing platforms to ensure a seamless customer journey across online and on-site sales.
• Support collaboration with corporate, community, and cultural partners on ticketing initiatives and promotions.
• Perform front-of-house duty at concerts and events to ensure smooth audience operations.
• Drive and manage group ticket bookings with educational institutions, arts groups and community organisations to meet ticket revenue goals.
• Develop and implement strategies to grow, engage, and retain FSCO members.
• Plan and manage membership programmes, including member-exclusive events, benefits, and communications.
• Oversee membership registrations, renewals, and patron relationship management.
• Track and analyse membership data and engagement metrics to strengthen audience loyalty.
• Manage customer enquiries and post-concert feedback.
• Ensure high standards of service, responsiveness and audience satisfaction across all touchpoints.
• Work with Marketing Communications team to support wider marketing and communications activities when required.

Skills

Ticketing systems

Audience development

Membership management

Customer experience

Stakeholder management

Bilingual English/Chinese

Education

Bachelor's degree

Tools

Ticketing platforms

Job description

ASSISTANT MANAGER/MANAGER (AUDIENCE EXPERIENCE)

This role is responsible for driving audience growth and engagement for the Singapore Chinese Orchestra. The Manager oversees ticketing operations, leads the development of membership programmes, and cultivates strategic partnerships to expand audience reach. Working closely with internal teams, the Manager ensures a seamless customer experience while strengthening relationships with concertgoers, members, and the community.

Job Responsibilities

Ticketing and Sales Operations

• Oversee ticketing operations for concerts and events, including ticket configuration, sales monitoring, reporting, and troubleshooting.
• Work closely with the marketing and programming teams to support ticket sales campaigns and optimise attendance.
• Manage ticketing platforms to ensure a seamless customer journey across online and on-site sales.
• Support collaboration with corporate, community, and cultural partners on ticketing initiatives and promotions.
• Perform front-of-house duty at concerts and events (to ensure smooth audience operations.
• Drive and manage group ticket bookings with educational institutions, arts groups and community organisations to meet ticket revenue goals

Friends of SCO (FSCO) Membership

• Develop and implement strategies to grow, engage, and retain FSCO members.
• Plan and manage membership programmes, including member-exclusive events, benefits, and communications.
• Oversee membership registrations, renewals, and patron relationship management.
• Track and analyse membership data and engagement metrics to strengthen audience loyalty

Customer Experience

• Manage customer enquiries and post-concert feedback
• Ensure high standards of service, responsiveness and audience satisfaction across all touchpoints
• Work with the Marketing Communications team to support wider marketing and communications activities when required

Job Requirements

• At least 3 years of relevant experience in ticketing, audience development, membership management, or customer experience.
• Bachelor's degree in any discipline.
• Experience managing ticketing systems and event sales operations will be an advantage.
• Strong interpersonal and relationship management skills, with the ability to engage patrons, partners and stakeholders.
• Highly organised with strong project management abilities.
• Good verbal and written skills in both spoken English and Chinese for working with English and Chinese-speaking stakeholders.
• A proactive team player who can work independently, takes initiatives, with an eye for details.
• Passion for the performing arts and cultural sector
• Willing to work weekday evenings and weekends for front-of-house duty during concerts and events
• Appointment level will be commensurate with qualifications and relevant experience. Candidates with relevant qualifications and experience may be considered for appointment at the Manager level.