Asset Management - APAC Integrated Media Manager - Vice President

Fairygodboss; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A global financial services leader is seeking a Vice President for Asset Management in Singapore. The ideal candidate will have over 10 years of experience in integrated media management and campaign execution across various channels. Strong analytical skills and proficiency in tools like Google Analytics are essential. This role focuses on leading media strategies and collaborating with stakeholders for optimal campaign performance. Competitive benefits highlight a commitment to diversity and inclusion.

Qualifications

• Minimum of 10 years' experience in integrated media and/or campaigns management.
• Experience in designing and executing campaigns across multiple digital channels.
• Knowledge of the Marketing Technology landscape.

Responsibilities

• Lead media segmentation strategies.
• Measure campaign performance and provide optimization recommendations.
• Manage relationships with external vendors and agencies.

Skills

Integrated media management

Campaign management

Data visualization

Communication skills

Education

Bachelor's degree in Marketing or related discipline

Tools

Google Analytics

Datorama

Adobe

Job description

Asset Management - APAC Integrated Media Manager - Vice President

Why you should apply for a job to JPMorgan Chase:

61% say women are treated fairly and equally to men

77% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members.

#210655952

Position summary

programmatic, web, live/digital events, etc. with the agency team

Work in partnership with our Search Campaign Manager to integrate with Search Engine Optimization (SEO)/Search Engine Marketing (SEM) strategies

Work with stakeholders to identify and test new growth opportunities across segments/channels and translate them into media segmentation strategies

Own the reporting cadence and discipline for campaigns, measuring performance based on the established measurement framework and providing optimization recommendations

Own the media campaign results by digging into the data and brainstorming with the agency and publisher(s)

Collaborate effectively across functions, including regional marketing managers, stakeholders, and agency partners to generate results through orchestrated execution and optimization of performance programs including strategy, messaging, branding, creative, trafficking, tagging, etc.

Manage and maintain relationships with external vendors and agencies

Use relationship management skills to build rapport, influence, and deepen relationships with cross-functional team members

Required qualifications, capabilities, and skills

Bachelor's degree in Marketing or a related discipline

Minimum of 10 years' experience in integrated media and/or campaigns management

Experience in designing and executing campaigns across multiple digital channels, with firsthand experience in the fundamentals of media planning, including media math, budget management, forecasting, and optimizations

Experience in progressive marketing and performance analytics in business-to-business (B2B), technology, finance, or acquisition

Experience in leveraging data visualization dashboards such as Datorama, Google Analytics, and Adobe

Knowledge of paid social, programmatic, offline, search marketing, and SEO

Knowledge of the Marketing Technology (MarTech) landscape and proficiency with marketing tools and technologies such as Demand-Side Platforms (DSPs), Customer Data Platforms (CDPs)/Data Management Platforms (DMPs), Dynamic Creative Optimization (DCO), Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Brand Safety Integral Ad Science (IAS)/MOAT

Intellectual curiosity and drive; self-starter

Excellent verbal, interpersonal, and written communication skills

Preferred qualifications, capabilities, and skills

Experience in media platforms, including search, programmatic, or social

Experience at a media agency or Demand-Side Platform (DSP) in strategy or buying

Experience with leveraging a CDP or DMP in media strategy

Experience in leveraging DCO in media strategy

ABOUT US

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

ABOUT THE TEAM

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.

Why you should apply for a job to JPMorgan Chase:

61% say women are treated fairly and equally to men

77% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members.