Asia Merchandising Manager: Strategy, Growth & Analytics

SEPHORA; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Sephora SEA is seeking a senior merchandising leader to drive Asia category strategy, collaborate with global surge brands, and incubate Asian beauty brands. You will oversee budgets, perform deep market analytics, and support strategic meetings across the region.

You will shape the Asia product development and animation calendar, ensuring alignment with trends and consumer preferences, while guiding multi-brand portfolios through data-driven decisions.

Qualifications

• Minimum 8 years of experience in merchandising, category management, ideally with multi-brand retail experience.
• Bachelor’s degree in Business Administration, Marketing, Economics or a related field, an MBA would be an advantage.
• Track record in developing and implementing category strategies to drive growth, profitability, and market penetration.
• Expertise in building category strategies based on market trends, consumer insights, and data analytics.
• Experience in managing brand portfolios, including supplier relationships, commercial negotiations, and joint business planning.
• Strong communication skills with the ability to present effectively.
• Strong stakeholder management and influencing skills in a multicultural environment.

Responsibilities

• Contributing to the development of Asia category strategy based on market trends, consumer insights, and sales data to identify white space, optimize growth, space productivity, profitability, and campaigns.
• Supporting the Director, Asia Merchandising in developing and implementing category strategies for the Asia region.
• Collaborating with Global surge brands to ensure smooth operational execution within Asia markets.
• Assisting in maintaining oversight of the merchandising budget and tracking investments in key brands.
• Deep diving into category performance with Analytics team to identify trends and opportunities.
• Supporting VP Merchandising in preparing for global strategic meetings with data insights and presentations.
• Supporting development of the Asia product development and animation calendar to align with market trends.

Skills

Merchandising

Category management

Multi-brand retail

Stakeholder management

Data analytics

Communication

Supplier relationships

Joint business planning

Negotiations

Education

Bachelor’s degree in Business Administration, Marketing, Economics or related field

MBA (advantage)

Job description

Sephora SEA is seeking a senior merchandising leader to drive Asia category strategy, collaborate with global surge brands, and incubate Asian beauty brands. You will oversee budgets, perform deep market analytics, and support strategic meetings across the region.

You will shape the Asia product development and animation calendar, ensuring alignment with trends and consumer preferences, while guiding multi-brand portfolios through data-driven decisions.