Asia Content & Audience Director: Growth & Subscriptions

haymarket media asia pte. ltd.; Singapore; On-site; SGD 240,000 - 360,000; Full time

Job summary

Haymarket Media Asia is seeking a Content & Audience Director to lead the editorial strategy for Campaign in Asia, driving premium content, subscriptions, and audience growth across markets. You will partner with editors, commercial teams, events, and global colleagues to elevate brand influence while delivering measurable readership and revenue growth.

This strategy-first role focuses on long-term editorial development, governance of quality benchmarks, and cross‑functional leadership across

Qualifications

• Editorial leadership experience within business media.
• Strong understanding of digital audience development, analytics, and subscription funnels.
• Strong commercial acumen and experience working cross‑functionally with commercial teams.
• Highly collaborative and able to build strong cross‑functional relationships.
• Strategic thinker with a growth mindset.
• Passion for journalism, storytelling, and audience engagement.
• Strong leadership presence and ability to mentor diverse teams across markets.
• Ability to represent Haymarket brands externally with confidence and professionalism.
• Adaptable and comfortable working in a fast‑paced, multi‑market environment.

Responsibilities

• Set long‑term editorial strategy and vision for the Campaign brands.
• Identify and develop new premium content formats, products, and subscription offerings.
• Define content priorities, premium editorial pillars, and unique value propositions across markets.
• Translate strategic direction into operational plans editors execute.
• Uphold editorial integrity, brand positioning, and quality benchmarks while not micromanaging daily workflows.
• Lead R&D; spot emerging trends to grow editorial authority and brand reach.

Skills

Editorial leadership

Audience development

Analytics & metrics

Subscription funnels

Cross-functional collaboration

Growth strategy

Brand management

Job description

Haymarket Media Asia is seeking a Content & Audience Director to lead the editorial strategy for Campaign in Asia, driving premium content, subscriptions, and audience growth across markets. You will partner with editors, commercial teams, events, and global colleagues to elevate brand influence while delivering measurable readership and revenue growth.

This strategy-first role focuses on long-term editorial development, governance of quality benchmarks, and cross‑functional leadership across