Audience Growth Editor — Digital Strategy Lead

SPH Media; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

SPH Media is seeking an Editor (Audience Lab) to lead audience development and innovation for The Business Times. You will work with editorial, social media, visuals, video, podcast, data and other teams to grow BT's reach, engagement and loyalty.

You will bring a strong audience perspective to the newsroom, translating data into practical strategies across search, social, direct channels and emerging platforms, while building an audience culture through analytics-informed decisions.

Qualifications

• Minimum 8-10 years in audience development, digital publishing, journalism, content strategy, growth or a related field.
• Strong interest in business, financial markets, economics and issues shaping Singapore and regional markets.
• Proven experience developing and executing audience growth strategies in a media, publishing or content organisation.
• Strong understanding of digital audience behaviour across search, social, newsletters and emerging platforms.
• Demonstrated ability to use audience data and analytics to inform editorial and business decisions.

Responsibilities

• Develop and execute an audience/digital strategy for BT across digital platforms and channels. Establish clear audience priorities, processes and measurement frameworks.
• Lead and manage BT's multimedia, optimisation and amplification teams, including digital strategy, social media, video, audio, visualisation and other digital formats, aligning their efforts to maximise the reach, engagement and impact of BT's journalism.
• Identify opportunities to grow reach among existing and new audiences, both in Singapore and international markets.
• Leverage audience data and insights to inform editorial planning, content formats, and new initiatives.
• Drive a culture of testing and continuous improvement, working with internal and external stakeholders to experiment, evaluate results and scale successful audience strategies.

Skills

Audience development

Digital publishing

Journalism

Content strategy

Growth initiatives

SEO

Social media

Data analytics

Stakeholder management

Editorial planning

Tools

SEO tools

Analytics platforms

Job description

SPH Media is seeking an Editor (Audience Lab) to lead audience development and innovation for The Business Times. You will work with editorial, social media, visuals, video, podcast, data and other teams to grow BT's reach, engagement and loyalty.

You will bring a strong audience perspective to the newsroom, translating data into practical strategies across search, social, direct channels and emerging platforms, while building an audience culture through analytics-informed decisions.