ASEAN Regional Growth Marketing Lead

GMP Technologies; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

GMP Technologies in Singapore seeks a Regional Marketing Executive for ASEAN to drive campaigns, events, and programs across Vietnam, Malaysia, Singapore, and the Philippines. You will collaborate with sales, partners, and OEMs to boost awareness and demand generation regionally.

You will coordinate multi-market activities, manage pipeline metrics, and support partner activation through co-marketing and incentives. Travel within the region is required.

Qualifications

• Min 3 years of related experience with regional exposure.
• Strong interpersonal skills and ability to work in a dynamic team.
• Solid understanding of digital marketing and data-driven decision making.
• Willingness to travel regionally.

Responsibilities

• Plan, organize, and execute marketing campaigns across ASEAN markets.
• Coordinate regional and local marketing activities aligned with guidelines and priorities.
• Manage demand generation initiatives including lead gen and events in collaboration with partners.
• Develop and maintain a regional marketing calendar with ROI tracking (MQLs, SALs).
• Collaborate with Regional Marketing, Sales Leads, and Agency Partners for GTM execution.
• Build relationships with stakeholders to improve campaign execution visibility and accountability.
• Drive channel marketing programs and support partner-led initiatives (digital, lead gen, reseller activation).
• Create and maintain a Channel Partner Toolkit with assets and timelines.
• Facilitate product training sessions for sales and marketing teams at partner locations.
• Support sales incentive programs to boost engagement and performance.
• Track partner performance metrics to measure campaign success.
• Analyze sell-in/sell-out data to inform strategy and partner engagement.
• Monitor and report ROI of campaigns across ASEAN markets.
• Support logistics and on-ground execution for events and partner activities.

Job description

GMP Technologies in Singapore seeks a Regional Marketing Executive for ASEAN to drive campaigns, events, and programs across Vietnam, Malaysia, Singapore, and the Philippines. You will collaborate with sales, partners, and OEMs to boost awareness and demand generation regionally.

You will coordinate multi-market activities, manage pipeline metrics, and support partner activation through co-marketing and incentives. Travel within the region is required.