ASEAN Demand Gen & Partner Marketing Lead

NTT DATA, Inc.; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

NTT DATA is seeking a Manager of Marketing & Demand Generation for the ASEAN region. This role leads partner marketing initiatives, demand generation campaigns, field marketing activities, and content localisation while overseeing budgets and vendor management.

You will report to the ASEAN Marketing Director and drive marketing pipeline growth, data-driven insights, and collaboration with sales, alliances, and internal stakeholders to align with go‑to‑market strategies.

Qualifications

• Experience leading partner marketing initiatives.
• Ability to design and execute demand generation programs across ASEAN.
• Proven track record in end‑to‑end marketing campaigns and events.

Responsibilities

• Lead partner marketing initiatives, MDF planning and governance.
• Develop and execute integrated demand generation programs for ASEAN.
• Localise campaigns for ASEAN markets while aligning with brand messaging.
• Coordinate content, assets and services for campaigns and accounts.
• Manage lifecycle from planning to post‑campaign evaluation and pipeline impact.
• Provide coaching and leadership to the marketing team and collaborate with stakeholders.

Skills

Partner marketing

Demand generation

Campaign management

Content localisation

Budget management

Field marketing

Team leadership

Salesforce

Tools

Salesforce

Job description

NTT DATA is seeking a Manager of Marketing & Demand Generation for the ASEAN region. This role leads partner marketing initiatives, demand generation campaigns, field marketing activities, and content localisation while overseeing budgets and vendor management.

You will report to the ASEAN Marketing Director and drive marketing pipeline growth, data-driven insights, and collaboration with sales, alliances, and internal stakeholders to align with go‑to‑market strategies.