Product Marketing Manager (SEA) — GTM & Growth

Recruit Express Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Recruit Express Pte Ltd is seeking a seasoned Product Marketing professional to drive strategic marketing initiatives across Southeast Asia. You will shape product positioning, pricing and go-to-market plans, while coordinating with Sales, Engineering and Channel Partners to maximize market penetration.

You will conduct VOC research, lead regional launches and localisation efforts, and plan integrated campaigns across digital channels and industry events, with a strong emphasis on lead

Qualifications

• Bachelor's Degree or above in Engineering, Science, Marketing, Business or related discipline. MBA is an advantage.
• Minimum 5 years of experience in Product Marketing, Technical Marketing, Industry Marketing or Commercial Marketing.
• Experience in industrial, instrumentation, test and measurement, automation, electrical, electronics or technology industries is preferred.
• Proven experience in go-to-market execution, demand generation and channel marketing.

Responsibilities

• Develop and execute product marketing strategies to drive revenue growth, profitability and market share across Southeast Asia.
• Manage product positioning, value propositions, pricing strategies and competitive analysis.
• Conduct Voice of Customer (VOC) initiatives and market research to identify business opportunities and customer needs.
• Lead regional go-to-market (GTM) strategies, product launches and localisation of global marketing campaigns.
• Collaborate with Sales, Engineering and Channel Partners to drive product adoption and market penetration.
• Plan and execute integrated marketing campaigns through digital platforms, webinars, trade shows, seminars and industry events.
• Drive lead generation, customer engagement and sales pipeline development through targeted marketing initiatives.
• Monitor marketing performance, analyse campaign effectiveness and track key business metrics.
• Work closely with global business units and regional stakeholders on product roadmaps and market development.

Skills

Product marketing

Go-to-market

Lead generation

Stakeholder management

Cross-functional collaboration

Analytical thinking

Communication

Education

Bachelor's Degree or above

MBA

Job description

Recruit Express Pte Ltd is seeking a seasoned Product Marketing professional to drive strategic marketing initiatives across Southeast Asia. You will shape product positioning, pricing and go-to-market plans, while coordinating with Sales, Engineering and Channel Partners to maximize market penetration.

You will conduct VOC research, lead regional launches and localisation efforts, and plan integrated campaigns across digital channels and industry events, with a strong emphasis on lead