Regional Marketing Executive, ASEAN

GMP Technologies; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

GMP Technologies in Singapore seeks a Regional Marketing Executive for ASEAN to drive campaigns, events, and programs across Vietnam, Malaysia, Singapore, and the Philippines. You will collaborate with sales, partners, and OEMs to boost awareness and demand generation regionally.

You will coordinate multi-market activities, manage pipeline metrics, and support partner activation through co-marketing and incentives. Travel within the region is required.

Qualifications

• Min 3 years of related experience with regional exposure.
• Strong interpersonal skills and ability to work in a dynamic team.
• Solid understanding of digital marketing and data-driven decision making.
• Willingness to travel regionally.

Responsibilities

• Plan, organize, and execute marketing campaigns across ASEAN markets.
• Coordinate regional and local marketing activities aligned with guidelines and priorities.
• Manage demand generation initiatives including lead gen and events in collaboration with partners.
• Develop and maintain a regional marketing calendar with ROI tracking (MQLs, SALs).
• Collaborate with Regional Marketing, Sales Leads, and Agency Partners for GTM execution.
• Build relationships with stakeholders to improve campaign execution visibility and accountability.
• Drive channel marketing programs and support partner-led initiatives (digital, lead gen, reseller activation).
• Create and maintain a Channel Partner Toolkit with assets and timelines.
• Facilitate product training sessions for sales and marketing teams at partner locations.
• Support sales incentive programs to boost engagement and performance.
• Track partner performance metrics to measure campaign success.
• Analyze sell-in/sell-out data to inform strategy and partner engagement.
• Monitor and report ROI of campaigns across ASEAN markets.
• Support logistics and on-ground execution for events and partner activities.

Job description

About the job Regional Marketing Executive, ASEAN

We are seeking a passionate and self-driven Regional ASEAN Marketing Executive to support and execute marketing initiatives (campaigns, events, programs) across Vietnam, Malaysia, Singapore, and the Philippines. This role is responsible for driving awareness, demand generation, and channel partner engagement for Server and Client marketing, working closely with target customers, OEMs, Microsoft, distributors, and channel partners.

The ideal candidate will also play a key role in strengthening ASEAN channel ecosystem enablement and partner activation through tailored co-marketing, incentive, and enablement programs. A proactive marketer with strong coordination skills, attention to detail, and the ability to manage multiple stakeholders and campaigns across markets will thrive in this role.

Job Responsibilities

• Plan, organize, and execute marketing campaigns across assigned countries for customer target accounts and channel partners.


• Coordinate regional and local marketing activities, ensuring alignment with regional marketing guidelines and business priorities.


• Manage and track demand generation initiatives including lead generation, events, and digital campaigns in collaboration with agencies and partners.


• Develop and maintain a regional marketing calendar, tracking program milestones, ROI (MQLs, SALs), and campaign effectiveness.


• Work closely with Regional Marketing, Country Sales Leads, Regional Sales Lead, and Agency Partners to drive integrated go-to-market execution.


• Build strong working relationships across internal and external stakeholders to enhance communication, visibility, and accountability in campaign execution.


• Drive company-led channel marketing programs and support partner-led joint initiatives (e.g., digital, lead gen, and reseller activation).


• Create and maintain a Channel Partner Toolkit to communicate campaign ideas, available assets, and deployment timelines.


• Facilitate and attend regular product training sessions for sales and marketing teams at key partner locations.


• Support sales incentive programs where applicable to drive engagement and performance.


• Track and report partner performance metrics (e.g., leads, deal registrations, engagement rates) to measure the success of channel campaigns.


• Gather and analyze sell-in/sell-out data, providing insights to inform marketing strategy and partner engagement.


• Monitor and prepare reports of completed marketing campaign outcomes and ROI across ASEAN markets.


• Support logistics and on-ground execution for industry events, partner floor days, and customer activities.

Job Requirements

• Min 3 years of related working experience with regional exposure


• Possess good interpersonal skills and able to work in a dynamic team


• Possess good understanding of digital marketing


• Data Driven


• Able to travel regionally