APJ Public Sector Demand Gen Lead — Defense

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

PERSOL Singapore Pte Ltd is seeking an experienced APJ Public Sector Demand Gen Lead to drive pipeline growth and MGOs across public sector and defense markets in APJ. You will plan, execute, and optimize integrated demand generation programs, coordinating with sales and regional teams to accelerate deals and revenue growth.

The role requires strong knowledge of APJ procurement cycles, regulatory considerations, and experience in multi-country campaigns spanning events, digital, and ABM

Qualifications

• ,Proven experience in B2G or public sector demand generation, ideally in defence or other regulated industries.
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Responsibilities

• Develop and execute integrated demand gen campaigns across APJ public sector and defense.

Skills

Demand generation

Public sector

ABM

Sales alignment

Campaign optimization

Analytics

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

Marketo

Job description

PERSOL Singapore Pte Ltd is seeking an experienced APJ Public Sector Demand Gen Lead to drive pipeline growth and MGOs across public sector and defense markets in APJ. You will plan, execute, and optimize integrated demand generation programs, coordinating with sales and regional teams to accelerate deals and revenue growth.

The role requires strong knowledge of APJ procurement cycles, regulatory considerations, and experience in multi-country campaigns spanning events, digital, and ABM