APAC Demand Gen Lead – Hybrid, Flexible Hours

HENKEL SINGAPORE PTE LTD; Singapore; Hybrid; SGD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible work scheme

Hybrid work model

Global wellbeing standards

Parental leave (8+ weeks)

Employee Share Plan

Job summary

HENKEL SINGAPORE PTE LTD is seeking an experienced Demand Generation Lead to drive APAC marketing programs across diverse markets from Singapore. You will shape strategy, oversee multi-channel campaigns, and optimize the funnel from lead generation to conversion.

The role requires strong leadership, digital marketing expertise, and a data-driven mindset. A hybrid work setup is available, with opportunities for cross-border collaboration within APAC.

Qualifications

• 10+ years of experience in demand generation, digital marketing, or performance marketing.
• Experience managing regional APAC marketing programs across diverse markets.
• Excellent leadership, stakeholder management, and communication skills.
• Business-driven strategic thinker with strong hands-on execution and analytical mindset.

Responsibilities

• Develop and lead APAC demand generation strategy aligned with country and SBU growth.
• Drive digital growth and lead acquisition through SEO, SEM, GEO, and social channels.
• Own end-to-end funnel performance, lead management, and CRM/MA integration.

Skills

Demand generation

Digital marketing

Leadership

Stakeholder management

Analytical mindset

Data-driven decisions

Strategic thinker

Execution capability

Team coaching

Education

Bachelor's or higher in Marketing/Business

Tools

Marketing automation platforms

CRM systems

Analytics tools

SEO/SEM

Job description

HENKEL SINGAPORE PTE LTD is seeking an experienced Demand Generation Lead to drive APAC marketing programs across diverse markets from Singapore. You will shape strategy, oversee multi-channel campaigns, and optimize the funnel from lead generation to conversion.

The role requires strong leadership, digital marketing expertise, and a data-driven mindset. A hybrid work setup is available, with opportunities for cross-border collaboration within APAC.