APAC YouTube Shorts Growth Marketing Manager

GOOGLE ASIA PACIFIC PTE. LTD.; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

GOOGLE ASIA PACIFIC PTE. LTD. is seeking a Marketing Manager for APAC YouTube Marketing to grow YouTube adoption across the region. You will coordinate with global, regional, and local teams to build Shorts go-to-market plans, manage ATL and BTL campaigns, and balance local relevance with global cohesion.

You will leverage AI productivity tools, guide regional growth initiatives, and track performance to inform marketing strategy and product development in APAC.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing with a focus on product marketing, growth marketing, brand management, or campaign execution within the consumer technology or digital platform space.
• Experience launching regional marketing campaigns or product-driven growth initiatives across APAC markets.

Responsabilités

• Define and localize the value proposition, message houses, and core narratives for YouTube Shorts and emerging creator features (including GenAI tools) across APAC.
• Design, lead, and scale comprehensive regional GTM strategies for new product features and enhancements, driving user awareness, feature adoption, and campaign execution to deliver on regional platform growth and engagement OKRs.
• Gather and synthesize APAC creator/viewer insights, local market trends, and engaged intelligence to advocate for regional needs, providing actionable feedback to influence global product development and roadmaps.
• Develop and scale integrated campaigns and product-driven growth programs across the user lifecycle to grow active users and drive sustained usage of YouTube Shorts.
• Partner with Insights and Analytics teams to conduct user research, analyze product usage data, and coordinate campaign holdback/incrementality experiments to optimize campaign efficacy and product performance.

Connaissances

Product marketing

Growth marketing

Brand management

Campaign execution

Cross-functional collaboration

Formation

Bachelor's degree or equivalent

Description du poste

GOOGLE ASIA PACIFIC PTE. LTD. is seeking a Marketing Manager for APAC YouTube Marketing to grow YouTube adoption across the region. You will coordinate with global, regional, and local teams to build Shorts go-to-market plans, manage ATL and BTL campaigns, and balance local relevance with global cohesion.

You will leverage AI productivity tools, guide regional growth initiatives, and track performance to inform marketing strategy and product development in APAC.