APAC RMG Excellence Lead

Heineken; Singapore; On-site; SGD 140,000 - 190,000; Full time

Job summary

HEINEKEN seeks a Regional RMG Excellence Manager to accelerate sustainable revenue and margin growth across APAC operating companies. You will govern the RMG framework, drive standardized deployment, and build long-term capabilities across Pricing Strategy, PPA, Mix Optimization, Promotional Effectiveness, and Trade Investment.

Working with the Regional RMG Lead, you will translate regional priorities into actionable plans, track execution, and embed governance through capability building across

Qualifications

• Experience in revenue, margin and growth, trade marketing, and commercial strategy.
• GTM and sales strategy experience with insights to support decisions.
• Strong strategic thinking and problem-solving.
• Excellent analytical capability to turn data into insights.

Responsibilities

• Act as a thought partner to OpCo RMG Managers and Leads in shaping analyses, business cases and initiative plans aligned to commercial strategy.
• Support OpCos in identifying, sizing and prioritizing opportunities across RMG levers, and in translating insights into clear actions and execution plans.
• Support interpretation of internal and external data, customer and shopper insights, and market performance to strengthen commercial decision-making.
• Contribute to regional benchmarking, performance tracking and post-evaluation learning to improve future planning and decision-making.

Skills

Revenue growth

Trade marketing

Commercial strategy

GTM strategy

Insights

Commercial finance

Education

Bachelor's degree

Tools

Excel

Dashboards

Analytics tools

Job description

HEINEKEN seeks a Regional RMG Excellence Manager to accelerate sustainable revenue and margin growth across APAC operating companies. You will govern the RMG framework, drive standardized deployment, and build long-term capabilities across Pricing Strategy, PPA, Mix Optimization, Promotional Effectiveness, and Trade Investment.

Working with the Regional RMG Lead, you will translate regional priorities into actionable plans, track execution, and embed governance through capability building across