APAC Regional Marketing & Trade Activation Specialist

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company); Singapore; Hybrid; SGD 67,000 - 112,000; Full time

Job summary

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) is seeking a Regional Marketing & Trade Activation Specialist based in Singapore to support marketing and trade activation across Heineken's export markets in Asia Pacific. The role coordinates with internal stakeholders, distributors and agencies to execute initiatives remotely, driving brand visibility and commercial performance.

The ideal candidate has 2–4 years of experience in brand or trade marketing, with strong Excel and

Qualifications

• Tertiary qualification in Marketing, Business or related discipline preferred.
• Approximately 2–4 years of relevant experience in brand or trade marketing activation; FMCG/beverage is a plus.
• Experience coordinating campaigns, agencies, distributors or marketing projects.
• Not an entry-level role; able to independently deliver workstreams.
• Proficient in Excel, PowerPoint, budget tracking and performance reporting.

Responsibilities

• Coordinate trade activations, promotional mechanics, outlet visibility and sampling programmes with distributors and suppliers.
• Manage POSM ordering, inventory and deployment; ensure alignment with plans.
• Support channel execution standards, distribution and rate-of-sale initiatives; track implementation and flag gaps.

Skills

Brand marketing

Trade marketing

Campaign coordination

Marketing activation

Budget tracking

Performance reporting

Excel

PowerPoint

Written English

Education

Tertiary qualification in Marketing or Business

Tools

Excel

PowerPoint

Job description

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) is seeking a Regional Marketing & Trade Activation Specialist based in Singapore to support marketing and trade activation across Heineken's export markets in Asia Pacific. The role coordinates with internal stakeholders, distributors and agencies to execute initiatives remotely, driving brand visibility and commercial performance.

The ideal candidate has 2–4 years of experience in brand or trade marketing, with strong Excel and