APAC Culture & Partnerships Leader

Diageo; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Diageo in Singapore seeks a Head of Culture & Partnerships, APAC to translate global strategy into culturally resonant regional programs. You will manage jewel social handles, drive always-on and campaign content, and integrate influencer activation within a connected cultural marketing ecosystem.

You will combine strategic thinking with hands-on execution, partnering with MOM, Global MOM, Category and Brand teams to elevate brand presence across channels in the APAC region.

Qualifications

• 8+ years’ experience in social media, influencer marketing or cultural activations across multiple markets.
• Strategic thinker with a consumer-first mindset and strong operational ability to translate brand objectives into social/creator strategies.
• Experience leading agency ecosystems and outsourced delivery models for culture work across platforms.
• Deep expertise in social platforms (Instagram, TikTok, YouTube, Facebook) and knowledge of influencer platforms.
• Strong understanding of paid social amplification, social analytics and measurement frameworks.
• Committed to responsible marketing and brand integrity with emphasis on brand safety and influencer compliance.
• Skilled at leading through complexity with cross-functional collaboration in matrix organizations.

Responsibilities

• Oversee social transformation agenda in APAC and manage regional and local social handles.
• Localization of blueprints for global campaigns with consumer insights and performance data.
• Coordinate local briefs to ensure alignment with global strategy and scale high-impact local programs.
• Create unified cultural activation plans across channels and integrate with Content, Media, Planning, Commercial, and Brand teams.
• Govern agency ecosystem to deliver outcomes and manage content calendars across brands and markets.
• Ensure activations meet responsible marketing principles, legal directives, and brand standards.
• Adopt tools, processes and measurement methodologies consistently.

Skills

Social media leadership

Influencer marketing

Strategic thinking

Agency management

Social platforms expertise

Stakeholder management

Brand safety & compliance

Job description

Diageo in Singapore seeks a Head of Culture & Partnerships, APAC to translate global strategy into culturally resonant regional programs. You will manage jewel social handles, drive always-on and campaign content, and integrate influencer activation within a connected cultural marketing ecosystem.

You will combine strategic thinking with hands-on execution, partnering with MOM, Global MOM, Category and Brand teams to elevate brand presence across channels in the APAC region.