APAC Product Lead, Personalization & Growth

MasterCard Worldwide; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Mastercard seeks a Director of Product Management to lead Dynamic Yield-driven personalization in APAC. You will shape product strategy, drive revenue, and partner across business lines while delivering data-driven, customer-focused digital marketing solutions.

The role requires strong collaboration in a matrix environment and a proven ability to manage complex projects to successful completion. You will report to the VP, CA&E Platform Products, Asia Pacific and work with the Global Mastercard

Qualifications

• Experience in delivering personalization and digital marketing initiatives (MarTech or personalization).
• Data-driven, customer-focused solutions and entrepreneurial mindset.
• Strong collaboration across matrix organizations and ability to manage multiple projects.

Responsibilities

• Develop and execute long-term product strategy and go-to-market plans for Personalization solutions via Dynamic Yield capabilities in APAC.
• Coordinate with Mastercard SBLs and specialist teams to align plans across markets and segments.
• Monitor revenue, profitability and KPIs; ensure revenue targets are met.
• Collaborate with CA&E commercialization teams, Services BDs, SBLs to manage bundles and opportunities; work with customer success teams to ensure value realization.
• Ensure DY product delivery complies with Mastercard’s Studio framework from concept through launch.
• Assess expansion plans in light of market needs; build competitive market intelligence for sales strategy.
• Capture customer feedback and relay to global product teams.

Job description

Mastercard seeks a Director of Product Management to lead Dynamic Yield-driven personalization in APAC. You will shape product strategy, drive revenue, and partner across business lines while delivering data-driven, customer-focused digital marketing solutions.

The role requires strong collaboration in a matrix environment and a proven ability to manage complex projects to successful completion. You will report to the VP, CA&E Platform Products, Asia Pacific and work with the Global Mastercard