APAC Performance Marketing Lead

Traveloka; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Traveloka is hiring a Manager for performance marketing across APAC. You will own a portfolio within paid channels, run tests to measure incremental impact, and translate results into clear recommendations for deploying growth capital.

The role can be IC or manager‑level with a small team, requiring strong analytical rigor and fast learning in a high-velocity environment. We value experience in analytics or growth, with deep channel expertise not strictly required.

Qualifications

• Bachelor's degree in a quantitative field or demonstrated quantitative ability.
• 5 to 9 years in performance marketing, growth, analytics, management consulting, or a similarly analytically intensive role.
• Working SQL proficiency. You can write your own queries against transaction-level data, validate the output, and trust your own numbers.
• Experience designing or interpreting tests (A/B, holdouts, geo experiments) and translating results into business decisions.
• Comfort with budget ownership and the trade-offs involved in scaling spend efficiently across multiple markets or campaigns.
• Clear written and verbal communication. You can structure an analysis, present it to a senior audience, and defend it under questioning.

Responsibilities

• Own a performance portfolio. Manage day-to-day execution and optimization of campaigns within your assigned channel and markets.
• Measure what matters. Design and run experiments (geo holdouts, A/B tests, audience splits, lift studies) to isolate incremental contribution.
• Work the data yourself. Pull, query, and validate data directly using SQL and build the analyses you need.
• Improve the operating rhythm. Identify manual reporting and optimization workflows that could be automated.
• Collaborate across functions. Work with product, commercial, finance, and creative to align campaigns with broader goals.
• Develop team capability. If managing, set the analytical bar and coach your team toward it.

Skills

SQL proficiency

A/B testing

Data interpretation

Communication skills

Budget management

Education

Bachelor's degree in a quantitative field

Tools

Tableau

Looker

Data Studio

Python

R

Job description

Traveloka is hiring a Manager for performance marketing across APAC. You will own a portfolio within paid channels, run tests to measure incremental impact, and translate results into clear recommendations for deploying growth capital.

The role can be IC or manager‑level with a small team, requiring strong analytical rigor and fast learning in a high-velocity environment. We value experience in analytics or growth, with deep channel expertise not strictly required.