APAC Partner Marketing Lead

Global Payments; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Global Payments in Singapore is seeking an experienced Partner Marketing professional to develop and execute APAC partner marketing strategies aligned with business objectives, and to build annual and quarterly plans with strategic partners.

You will plan and deliver joint campaigns with technology partners, payment providers, SI's, platforms, ISVs, and agencies, and manage webinars, events, content marketing, and demand generation programs.

Qualifications

• 3-5 years of experience in partner marketing, channel marketing, alliance marketing, B2B marketing, or ecosystem marketing.
• Native Japanese language skills and business-level English proficiency.
• Experience supporting and coordinating marketing initiatives across multiple APAC markets.
• Strong understanding of the technology, fintech, payments, SaaS, or enterprise software industries.
• Proven track record of developing and executing regional marketing programs that deliver measurable business results.
• Experience managing relationships with external partners and senior stakeholders.

Responsibilities

• Develop and execute APAC partner marketing strategies aligned with business objectives.
• Build annual and quarterly marketing plans with strategic partners to drive pipeline, customer acquisition, and revenue growth.
• Plan and deliver joint marketing campaigns with technology partners, payment providers, system integrators, platforms, ISVs, agencies, and referral partners.
• Manage webinars, events, content marketing, thought leadership, digital campaigns, demand generation programs, and customer success stories.
• Lead partner participation in regional conferences, roadshows, customer forums, and sponsorship activities across APAC.
• Create partner enablement assets including onboarding materials, playbooks, campaign toolkits, case studies, solution briefs, and value proposition decks.
• Serve as the key marketing liaison between Partnerships, Sales, Product, Commercial, Corporate Marketing, Field Marketing, and country teams.
• Manage partner marketing budgets and MDF to maximize ROI.
• Define KPIs and report on pipeline generation, leads, opportunities, partner engagement, event performance, and revenue contribution.
• Build scalable partner marketing frameworks and programs that can be replicated across multiple APAC markets.

Skills

Native Japanese

Business English

APAC marketing

Partner marketing

B2B marketing

Project management

Stakeholder management

Communication

Job description

Global Payments in Singapore is seeking an experienced Partner Marketing professional to develop and execute APAC partner marketing strategies aligned with business objectives, and to build annual and quarterly plans with strategic partners.

You will plan and deliver joint campaigns with technology partners, payment providers, SI's, platforms, ISVs, and agencies, and manage webinars, events, content marketing, and demand generation programs.