APAC Marketing Programs Lead for Growth & Demand Gen

SG00 Agilent Technologies Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Agilent Technologies Singapore is seeking a Marketing Program Manager to plan and coordinate marketing programs and campaigns across APAC markets, driving demand generation and revenue growth for analytical instruments. You will work with global and regional teams to develop messaging and promotions that support launches and ongoing campaigns.

You will manage program design, content requirements, analytics, and cross-functional collaboration to optimize funnel performance, with a focus on

Qualifications

• Undergraduate degree in Chemistry, Biological Sciences or equivalent degree, with 10+ years of relevant experience.
• Excellent written and oral Japanese and/or Korean communication skills, proficient in business-level English
• Minimum of 5 years of demonstrated results in a marketing role
• Understanding of analytical technologies like chromatography, mass spectrometry and spectroscopy
• Experience driving marketing programs in key target segments: Pharma, Biopharma, Food and Environmental testing, Materials, Semiconductors, Alternative Energy and Applied Chemicals
• APAC experience developing marketing programs and campaigns to drive demand for new and existing products
• Results-oriented with fact-driven plans aligned to strategic objectives
• Effective project management and organizational skills
• Strong content presentation skills
• Ability to collaborate cross-organizationally in a global matrix
• Strong initiative and creativity
• Ability to understand needs and buying influences of a scientific audience

Responsibilities

• Plans, directs and coordinates marketing programs and initiatives to support funnel generation & sales in assigned region / country
• Creates innovative marketing program strategies to capture market share for Agilent across all business units
• Collaborates with global product and program managers, and marketing communications professionals to develop strategic product messaging and positioning into collateral, promotion and commercialization plans
• Determines the appropriate marketing tactics mix and owns execution of all marketing activities and customer communication in the assigned region / country
• Performs financial analyses and building business cases for programs
• Identifying target audiences and offers for a program
• Working with marcom to develop program plans and the appropriate MarCom mix
• Define content requirements for programs
• Drives insights from data analytics to identify upsell and cross sell opportunities
• Measures and evaluates the short- and long-term impacts and ROI of programs
• Works with sales channels to monitor and analyze competitive information and customer data
• Works closely with region/country senior management to align sales & marketing functions
• Has contact with customers and plays an important role in generating new customers and maintaining current customers

Skills

Marketing campaigns

Cross-functional leadership

Campaign design

Data analytics

Project management

Content presentation

English & Japanese/Korean

Strategic thinking

Education

Undergraduate degree in Chemistry,Biology or equivalent

Job description

Agilent Technologies Singapore is seeking a Marketing Program Manager to plan and coordinate marketing programs and campaigns across APAC markets, driving demand generation and revenue growth for analytical instruments. You will work with global and regional teams to develop messaging and promotions that support launches and ongoing campaigns.

You will manage program design, content requirements, analytics, and cross-functional collaboration to optimize funnel performance, with a focus on