APAC Marketing Programs Lead – Life Sciences

Agilent

Singapore

On-site

SGD 120,000 - 170,000

Full time

4 days ago

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Job summary

Agilent is seeking a Marketing Program Manager to plan and coordinate marketing programs and campaigns across APAC markets. This role focuses on demand generation, product launch support, and cross-selling across our analytical instruments portfolio.

You will work with global product teams and regional stakeholders to develop compelling messaging and promotional plans that drive revenue growth. The ideal candidate has senior-level marketing experience, strong analytics, and a proven track record

Qualifications

Undergraduate degree in Chemistry or Biological Sciences or equivalent.
Proven ability to develop and execute marketing campaigns for product launches and demand generation.
Experience in APAC markets and cross-functional collaboration in marketing.

Responsibilities

Plans, directs and coordinates marketing programs and campaigns to generate demand and support funnel growth.
Collaborates with product managers and marcom to develop messaging and promotion plans.
Defines content requirements and owns execution of marketing activities in the assigned APAC region.
Analyzes data to identify upsell/cross-sell opportunities and measures ROI of programs.
Aligns sales and marketing efforts with regional senior management to capture business opportunities.