APAC Marketing Programs Lead - Demand and Growth

agilent technologies singapore (international) pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Agilent Technologies Singapore (International) Pte. Ltd. is seeking an APAC Marketing Program Manager to design and oversee campaigns that promote life sciences solutions, services, and genomics portfolios, with a focus on increasing customer lifetime value and revenue growth.

You will lead cross-functional teams across regions to develop messaging, content, and activities that drive demand, upsell opportunities, and a superior customer experience.

Qualifications

• Bachelor's or Master's degree in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent.
• Minimum of 5 years of demonstrated results in a marketing role.
• APAC experience developing marketing programs and campaigns to drive demand for new and existing products.
• Demonstrated results orientation with fact-driven plans aligned to objectives.
• Effective project management and organizational skills.

Responsibilities

• Creates innovative marketing program strategies to capture market share for Agilent across all business units.
• Collaborates with Regional Marketing Program Managers, field and channel partners to analyze competitive information, market and customer data to meet multi-regional needs.
• Collaborates with global product and program managers to develop strategic product messaging and positioning for marketing collateral and plans.
• Performs financial analyses and builds business cases for programs; identifying target audiences and offers; define content requirements for programs.
• Drives insights from data analytics to identify upsell and cross-sell opportunities.
• Measures and evaluates the short- and long-term impacts and ROI of programs.
• Works with sales channels to monitor and analyze data to optimize program development and funnel quality.

Skills

Project management

Organizational skills

Writing skills

Oral communication

Content presentation

Collaboration

Creativity

Understanding scientific buyers

English proficiency

Education

Bachelor's/Master's Degree in Chemistry or Life Sciences or Marketing/Business

Job description

Agilent Technologies Singapore (International) Pte. Ltd. is seeking an APAC Marketing Program Manager to design and oversee campaigns that promote life sciences solutions, services, and genomics portfolios, with a focus on increasing customer lifetime value and revenue growth.

You will lead cross-functional teams across regions to develop messaging, content, and activities that drive demand, upsell opportunities, and a superior customer experience.