APAC Marketing Ops Program Lead - Events & Campaigns

United States Digital Space LLC; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

United States Digital Space LLC is seeking a Marketing Operations Program Manager to own end-to-end marketing operations for in-person and online events, with a focus on APAC. You will collaborate across Marketing, Sales, and Technology to drive attendance, lead routing, and data integrity.

The role requires strong program-management, Marketo expertise, and experience with event platforms like Splash and ON24, in a fast-paced global environment.

Qualifications

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.
• Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24).
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events.
• Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance.
• Understanding of data quality, consent, privacy, and contact-governance practices.
• Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams.
• Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities.
• Experience integrating AI into scalable marketing operations workflow designs and streamline processes.

Responsibilities

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
• Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
• Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance.

Skills

Marketing operations

Lead management

Campaign analytics

Cross-functional collaboration

Program management

Data privacy awareness

AI in marketing workflows

Tools

Marketo

Splash

ON24

Job description

United States Digital Space LLC is seeking a Marketing Operations Program Manager to own end-to-end marketing operations for in-person and online events, with a focus on APAC. You will collaborate across Marketing, Sales, and Technology to drive attendance, lead routing, and data integrity.

The role requires strong program-management, Marketo expertise, and experience with event platforms like Splash and ON24, in a fast-paced global environment.