APAC Events Marketing Ops Lead

LeanScale, Inc.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Stripe is seeking a Marketing Operations Manager, APAC Events to own end-to-end marketing operations for in-person and online events in the APAC region. You will collaborate with Field Marketing, Demand Gen, Marketing Tech, and Sales to drive attendance, data integrity, and performance reporting across campaigns and events.

The role requires strong Marketo experience, event operations know-how, and a track record of optimizing campaign workflows and data governance in a fast-paced environment.

Qualifications

• 5+ years of experience in marketing operations, demand generation operations, event operations, or related field.

Responsibilities

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Gen, Marketing Tech, and Sales to define operational plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
• Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle.

Skills

Marketing operations

Demand generation operations

Event operations

Program management

Data analysis

Tools

Marketo

Splash

ON24

Job description

Stripe is seeking a Marketing Operations Manager, APAC Events to own end-to-end marketing operations for in-person and online events in the APAC region. You will collaborate with Field Marketing, Demand Gen, Marketing Tech, and Sales to drive attendance, data integrity, and performance reporting across campaigns and events.

The role requires strong Marketo experience, event operations know-how, and a track record of optimizing campaign workflows and data governance in a fast-paced environment.