APAC Marketing Operations Program Lead

Nubeero Limited

Singapore

Hybrid

SGD 90,000 - 130,000

Full time

7 days ago
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Job summary

Stripe is seeking a Marketing Operations Program Manager to own end-to-end operations for in-person and online events across APAC. You will collaborate with Field Marketing, Demand Gen, MTech, and Sales to define plans, timelines, and success metrics.

You will manage audience strategy, registration, and data quality, then report on performance and pipeline impact, ensuring privacy and governance throughout the lifecycle.

Qualifications

  • 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
  • 3+ years of proven expertise in Marketo, with a track record of developing scalable programs and campaigns.
  • Proven track record of optimizing campaign and execution workflows within event and webinar platforms (e.g., Splash, ON24).
  • Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
  • Strong program-management skills with the ability to manage timelines, dependencies, risks, and multiple concurrent events.
  • Strong analytical and problem-solving skills with data-driven decision making.
  • Understanding of data quality, consent, privacy, and contact governance practices.
  • Clear written and verbal communication across Marketing, Sales, and Technology teams.
  • Attention to detail and ability to operate in a fast-paced environment with changing priorities.
  • Experience integrating AI into scalable marketing operations workflow designs.

Responsibilities

  • Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
  • Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
  • Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
  • Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
  • Manage accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
  • Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
  • Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
  • Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
  • Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures.

Skills

5+ years marketing ops
Lead management
Program management
Cross-functional communication
Attention to detail
AI in marketing
Analytical skills

Tools

Marketo
Splash
ON24

Job description

Stripe is seeking a Marketing Operations Program Manager to own end-to-end operations for in-person and online events across APAC. You will collaborate with Field Marketing, Demand Gen, MTech, and Sales to define plans, timelines, and success metrics.

You will manage audience strategy, registration, and data quality, then report on performance and pipeline impact, ensuring privacy and governance throughout the lifecycle.

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