APAC Events Marketing Ops Lead - Equity

Stripe; Singapore; On-site; SGD 164,000 - 247,000; Full time

Benefits offered by this job

Equity

Health benefits

Wellness stipend

Retirement plans

Job summary

Stripe is seeking a Marketing Operations Program Manager to own the end-to-end marketing operations for in-person and online events, collaborating with Field Marketing, Demand Generation, Marketing Technology, and Sales to drive attendance and measurable campaigns. You will manage data capture, lead routing, and reporting while ensuring data quality, privacy, and governance across campaigns.

The role focuses on APAC support, requires 5+ years in marketing operations, and involves working with

Qualifications

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.
• Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24).
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events.
• Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance.
• Understanding of data quality, consent, privacy, and contact-governance practices.
• Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams.
• Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities.
• Experience integrating AI into scalable marketing operations workflow designs and streamline processes.

Responsibilities

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
• Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
• Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance.

Skills

Marketo

Audience segmentation

Campaign workflows

Lead management

Sales follow-up

Project management

Data analysis

Data privacy

Cross-functional teams

Tools

Splash

ON24

Marketo

Job description

Stripe is seeking a Marketing Operations Program Manager to own the end-to-end marketing operations for in-person and online events, collaborating with Field Marketing, Demand Generation, Marketing Technology, and Sales to drive attendance and measurable campaigns. You will manage data capture, lead routing, and reporting while ensuring data quality, privacy, and governance across campaigns.

The role focuses on APAC support, requires 5+ years in marketing operations, and involves working with