APAC Marketing Manager (Contract)

JOOLA; Singapore; On-site; SGD 78,000 - 100,000; Full time

Job summary

JOOLA is seeking an APAC Marketing Manager on a six-month contract based in Singapore to deliver regional marketing priorities across multiple APAC markets. You will coordinate campaigns, product launches, digital marketing, influencer partnerships, retail activations and events with local teams and partners to ensure timely, consistent execution.

The role requires 5–8 years in integrated marketing, regional campaigns and strong project management, digital marketing and stakeholder skills in a

Qualifications

• 5-8 years of experience in integrated marketing, campaign management or regional marketing.
• Experience managing campaigns across multiple channels and stakeholders.
• Regional or multi-market experience, preferably within APAC.
• Experience within sports, consumer goods, lifestyle or other fast-paced consumer brands is an advantage.
• Strong understanding of digital marketing, influencer marketing, retail activation and e-commerce.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Ability to translate strategy into clear and effective execution.
• Strong communication and stakeholder management skills.
• Highly organized, proactive and detail-oriented.
• Comfortable working in a fast-paced, entrepreneurial and evolving environment.

Responsibilities

• Translate regional marketing priorities into clear and actionable campaign plans.
• Support the development of go-to-market strategies, campaign roadmaps and launch plans.
• Manage campaigns and product launches from briefing through execution.
• Coordinate timelines, deliverables and stakeholders to ensure strong launch readiness.
• Identify potential challenges early and proactively drive solutions.
• Coordinate marketing initiatives across APAC markets to ensure alignment and consistency.
• Work closely with local teams and partners to adapt regional campaigns for local relevance.
• Support markets with the resources, assets and guidance required for successful execution.
• Encourage collaboration and sharing of best practices across the region.
• Develop campaign toolkits, briefs and marketing materials to support local execution.
• Coordinate campaign assets, messaging and rollout timelines across markets.
• Work closely with creative teams, agencies and other partners to deliver high-quality marketing materials.
• Continuously improve marketing processes and ways of working based on campaign learnings.
• Support the execution of digital and e-commerce marketing initiatives across the region.
• Coordinate influencer and KOL campaigns, including seeding, briefing and deliverables.
• Support regional and local events with campaign assets, communications and promotional plans.
• Ensure marketing activities are aligned with overall campaign objectives and brand standards.
• Track campaign progress and execution across markets.
• Review campaign performance and identify opportunities to improve future initiatives.
• Consolidate key learnings and market feedback to support regional marketing planning.
• Maintain strong visibility of priorities, timelines and deliverables across multiple projects.

Skills

Integrated marketing

Campaign management

APAC experience

Digital marketing

Influencer marketing

Project management

Stakeholder management

Communication

Organized/detail-oriented

Entrepreneurial mindset

Job description

JOOLA is a globally recognised table tennis and pickleball brand with an expanding presence across Asia-Pacific. With over 70 years of heritage in racket sports and a strong commitment to innovation, we create products and experiences for players at every level - from everyday enthusiasts to elite athletes competing at the highest levels of the sport.

As JOOLA continues to grow, so do the opportunities for our people. Our expanding regional business offers exposure across markets, functions and cultures, as well as the chance to take on broader responsibilities and help build new capabilities. We want our people to develop alongside the organisation by deepening their expertise, broadening their experience and taking on new challenges as opportunities emerge.

We combine the energy and ownership of an entrepreneurial environment with the ambition of a global brand. At JOOLA, you will be encouraged to contribute ideas, work across boundaries and make a visible impact - not only within your role, but also on the next stage of our growth.

Our global headquarters is based in the United States, and our Asia-Pacific headquarters is based in Singapore.

Take your Next Step with JOOLA

We are looking for an APAC Marketing Managerto join us on a six-month contract and support the delivery of JOOLA’s regional marketing priorities across multiple markets.

Working across campaigns, product launches, digital marketing, influencer partnerships, retail and events, you will coordinate regional initiatives from planning through execution, ensuring they are delivered consistently, effectively and on time.

This role is suited to a well-rounded marketer who combines strategic thinking with hands‑on execution. You should be comfortable working across markets and teams, managing multiple projects and turning plans into action in a fast-moving environment.

Key Responsibilities

• Translate regional marketing priorities into clear and actionable campaign plans
• Support the development of go-to-market strategies, campaign roadmaps and launch plans
• Manage campaigns and product launches from briefing through execution
• Coordinate timelines, deliverables and stakeholders to ensure strong launch readiness
• Identify potential challenges early and proactively drive solutions

2. Regional Marketing Coordination

• Coordinate marketing initiatives across APAC markets to ensure alignment and consistency
• Work closely with local teams and partners to adapt regional campaigns for local relevance.
• Support markets with the resources, assets and guidance required for successful execution.
• Encourage collaboration and sharing of best practices across the region.

3. Marketing Toolkits & Content Enablement

• Develop campaign toolkits, briefs and marketing materials to support local execution.
• Coordinate campaign assets, messaging and rollout timelines across markets.
• Work closely with creative teams, agencies and other partners to deliver high-quality marketing materials.
• Continuously improve marketing processes and ways of working based on campaign learnings.
• Support the execution of digital and e-commerce marketing initiatives across the region.
• Coordinate influencer and KOL campaigns, including seeding, briefing and deliverables.
• Support regional and local events with campaign assets, communications and promotional plans.
• Ensure marketing activities are aligned with overall campaign objectives and brand standards.

5. Retail & Brand Execution

• Support the development and rollout of retail and visual merchandising materials
• Work with markets and partners to maintain a consistent and premium JOOLA brand presence.
• Coordinate campaign and product-launch visibility across relevant consumer touchpoints

6. Performance & Continuous Improvement

• Track campaign progress and execution across markets.
• Review campaign performance and identify opportunities to improve future initiatives.
• Consolidate key learnings and market feedback to support regional marketing planning.
• Maintain strong visibility of priorities, timelines and deliverables across multiple projects.

What We’re Looking For

• 5-8 years of experience in integrated marketing, campaign management or regional marketing
• Experience managing campaigns across multiple channels and stakeholders
• Regional or multi-market experience, preferably within APAC
• Experience within sports, consumer goods, lifestyle or other fast-paced consumer brands is an advantage
• Strong understanding of digital marketing, influencer marketing, retail activation and e-commerce
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Ability to translate strategy into clear and effective execution
• Strong communication and stakeholder management skills
• Highly organized, proactive and detail-oriented
• Comfortable working in a fast-paced, entrepreneurial and evolving environment

Why Join Us?

At JOOLA, you will have the opportunity to take ownership of your work and make a meaningful contribution. As part of a growing business, you will be able to learn, take on new challenges and develop your career.

Our core values define how we work together towards our brand promise:

• Innovation - We approach challenges with curiosity and initiative. We take responsibility for solving problems and look for better ways to serve our customers and strengthen our business.
• Inspiration - We bring a champion mindset to our work. We set high standards, pursue meaningful goals and continually seek to improve.
• Inclusion - We work collaboratively, communicate openly and treat one another with respect. We value the different backgrounds, experiences and perspectives across our teams and markets.

Our Commitment to Inclusion

JOOLA is committed to maintaining an inclusive and respectful workplace. We welcome applications from all suitably qualified candidates and make employment decisions based on the requirements of the role, relevant experience, demonstrated capabilities and organisational needs, in accordance with applicable local employment laws.