Regional Marketing Manager, APAC

Checkout.com; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Checkout.com is seeking a Regional Marketing Manager for APAC to drive market-led and product-focused marketing across Asia-Pacific.

You will shape regional positioning, own GTM execution, and collaborate with Product, Sales, Engineering, and Global Marketing to deliver locally relevant programs that boost revenue and brand impact.

With 6–10+ years of experience in Fintech or SaaS, fluency in English and Mandarin, and a track record of scaling marketing in diverse APAC markets.

Qualifications

• 6–10+ years in Product Marketing, Regional Marketing or B2B Marketing.
• Deep understanding of APAC markets and diverse cultures.
• Ability to develop GTM strategies and create marketing content from scratch.
• Commercially minded with revenue-focused marketing initiatives.
• Strong cross-functional collaboration in fast-paced environments.
• Fluency in English and Mandarin; Japanese is a plus.

Responsibilities

• Develop APAC-specific positioning and regional narratives.
• Lead GTM planning for launches, feature releases, and solutions.
• Capture market insights with regional commercial teams.
• Create tailored regional content: long-form, short-form, decks.
• Ensure collateral reflects local nuances and global standards.
• Build scalable content frameworks for consistency.
• Drive adoption, upsell, and cross-sell of services.
• Create enablement materials: pitch decks and battlecards.
• Coordinate with Sales on pipeline priorities.
• Monitor campaigns and optimize based on performance.

Skills

Product Marketing

Regional Marketing

B2B Marketing

Fintech

Payments

SaaS

GTM Strategy

Sales Enablement

Cross-functional Collaboration

English Mandarin

Job description

Company Description

We’re Checkout.com. You might not know our name, but companies like eBay, Spotify, Klarna, Uber, and Sony do, because we’re behind many of the digital experiences you use every day.

We are where the world checks out, enabling over 10 billion transactions yearly for more than one billion global shoppers. Whether you want to book a holiday, order food, renew a subscription, or check out online, there’s a good chance our tech powers the payments behind the scenes. Our platform helps the most ambitious businesses deliver effortless digital experiences, at scale. If you want to do career-defining work, you’ve come to the right place. We move fast, think globally, and believe great teams are built by hiring exceptional people with conviction, curiosity, and the desire to make an impact. With 20 offices across six continents and London as our HQ, we’re shaping the future of fintech – and we’re just getting started.

We are seeking a Regional Marketing Manager, APAC to drive market-led and product-focused marketing strategies across the Asia-Pacific region—including China, Southeast Asia, Singapore, Australia, and Japan.

This role is responsible for shaping regional product positioning, messaging, and Go-To-Market (GTM) execution, while owning broader marketing initiatives that drive revenue growth, sales effectiveness, and brand impact. Working at the intersection of Product, Sales, Engineering, and Global Marketing, you will ensure our offerings meet diverse APAC market needs through compelling, locally relevant programs.

How you’ll make an impact

• Narrative Development: Create and maintain APAC-specific positioning, translating global value propositions into regionally resonant narratives.
• Launch Execution: Lead GTM planning for product launches, feature releases, and solution rollouts across multiple APAC territories.
• Feedback Loop: Partner with regional commercial teams to capture market feedback and customer insights to inform product strategy and prioritization.

• Multimodal Content: Own the creation of tailored regional content, including:
  • Long-form: Industry reports, whitepapers, and podcasts.
  • Short-form: Sales decks, solution briefs, case studies, and digital content.
• Regional Nuance: Ensure all collateral reflects local cultural contexts and industry-specific needs while adhering to global brand standards.
• Scalability: Build scalable content frameworks to ensure messaging consistency and operational efficiency across markets.

• Revenue Growth: Partner with Sales and Account Management to drive adoption, upsell, and cross-sell of value-added services and non-core products.
• Toolkit Creation: Develop high-impact enablement materials, including pitch decks, battlecards, and customer-facing narratives.
• Pipeline Alignment: Synchronize marketing activities with sales motions, pipeline priorities, and emerging market opportunities.

• Campaign Management: Plan and execute integrated campaigns, including events, webinars, and strategic partnerships.
• Global-Local Integration: Collaborate with Global Marketing to localize global campaigns for maximum relevance.
• Performance Tracking: Monitor and report on engagement and pipeline impact to drive continuous optimization.

• Competitive Analysis: Conduct ongoing research into APAC industry trends and evolving competitive dynamics.
• Strategic Monitoring: Track regulatory and ecosystem developments that may impact product adoption or GTM strategy.
• Insight Sharing: Empower internal stakeholders with actionable data to support strategic decision-making.

What we’re looking for

• Professional Background: 6–10+ years of experience in Product Marketing, Regional Marketing, or B2B Marketing—ideally within Fintech, Payments, or SaaS.
• Regional Expertise: Deep understanding of APAC markets with a proven track record of working across diverse cultures.
• Strategy to Execution: Demonstrated ability to develop GTM strategies and high-quality marketing content from scratch.
• Commercial Acumen: Strong experience in Sales Enablement and revenue-focused marketing initiatives.
• Stakeholder Management: Exceptional cross-functional collaboration skills in a fast-paced environment.
• Fluency in English and Mandarin is required; proficiency in Japanese is a significant advantage.

Additional Information

Bring all of you to work

We create the conditions for high performers to thrive, through real ownership, fewer blockers, and work that makes a difference from day one.

Here, you’ll move fast, take on meaningful challenges, and be recognized for the impact you deliver. It’s a place where ambition gets met with opportunity, and where your growth is in your hands.

We work as one team, and we back each other to succeed. So whatever your background or identity, if you’re ready to grow and make a difference, you’ll be right at home here.

It’s important we set you up for success and make our process as accessible as possible. So let us know in your application, or tell your recruiter directly, if you need anything to make your experience or working environment more comfortable.

Life at Checkout.com

We understand that work is just one part of your life. Our hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection.

Curious about what it’s like to be part of our team? Visit our Careers Page to learn more about our culture, open roles, and what drives us.

For a closer look at daily life at Checkout.com, follow us on LinkedIn and Instagram