Assistant Marketing Manager

LOJEL; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

20 Annual Leave Days

Medical & Dental Insurance

LOJEL friends & family discount

Job summary

LOJEL is seeking a versatile Assistant Marketing Manager to lead Singapore regional marketing initiatives, shaping a consistent brand across digital, social, retail, and partnerships. You will partner closely with HQ in Hong Kong and cross-regional teams to drive launches and local activity.

The role is based in Singapore, reporting to the regional General Manager with dotted lines to HQ Marketing. Strong collaboration and data-driven decision-making are essential.

Qualifications

• 3–4 years in consumer marketing with campaign and product launches.
• Ability to influence stakeholders and own results.
• Strong data interpretation and reporting skills.
• Aesthetics-driven with on-brand copy.
• Experience with sustainability initiatives is a plus.

Responsibilities

• Plan and execute 360° campaigns in Singapore.
• Coordinate cross-functional launches with Product, Sales, Ecommerce, and Retail.
• Brief partners and manage assets for campaigns.
• Build relationships with agencies, media and vendors.
• Measure ROI/ROAS and optimize campaigns.

Skills

Marketing strategy

Campaign management

Data analysis

Cross-functional collaboration

Digital marketing

ESG awareness

Education

Bachelor's degree in Marketing

Tools

Slack

Asana

Google Workspace

Job description

ABOUT THE ROLE

We’re looking for a versatile, data-curious marketer to lead LOJEL’s regional marketing activities in Singapore. The Assistant Marketing Manager will plan and execute our local marketing strategy, build a strong and consistent brand across regional channels and networks, and partner closely with HQ (Hong Kong) and cross-regional teams.

The role is based in Singapore and reports to the regional General Manager with a dotted line to HQ Marketing.

KEY RESPONSIBILITIES

• Plan and execute 360° marketing campaigns in Singapore from ideation to launch, across digital, social, retail, and partnership channels.
• Lead regionally successful product launches by coordinating cross-functional teams (Product, Sales, Ecommerce, Retail) to maximize impact and sell-through.
• Brief and manage internal and external partners (designers, agencies, media, influencers etc.) to deliver on-brand campaign assets and activations.
• Build and maintain strategic relationships with key industry players, agencies, vendors, and commercial partners.
• Measure and report on campaign performance against KPIs (e.g., ROI, ROAS, engagement, traffic, conversion, sell-through), derive insights and optimize.
• Prepare and monitor the Singapore marketing budget: allocate funds wisely and ensure ROI discipline.
• Support and apply LOJEL’s sustainability and ESG initiatives in local marketing activities.

PROFILE & SUCCESS CRITERIA

• 3-4 years of experience in consumer marketing, with a track record of leading campaigns and product launches.
• Strong collaborator who can influence stakeholders and take full ownership of results.
• Comfortable working with numbers: able to interpret metrics, build reports, and make data-informed decisions.
• A sense of aesthetics and a love for great copy and on-brand communication.
• Up-to-date with consumer behavior trends and best practices in digital, social, and retail marketing.
• Organized, critical thinker who can see the big picture and solve complex problems methodically.
• Global mindset: experienced working with multicultural teams and diverse consumer segments.
• Thrives in a fast-paced environment and adapts quickly to changing priorities.
• High EQ: practices empathy, active listening, and inclusive communication.

SKILLS & EXPERIENCE

• Minimum 3-4 years of relevant campaign and marketing experience.
• Proven track record of planning and delivering successful marketing activities.
• Proficiency with Slack, Asana, and Google Workspace.
• Strong communicator who can inspire and align internal and external stakeholders.
• Awareness of ESG principles: experience applying sustainability-related initiatives.
• Prior work on sustainability projects or in sustainable/B Corp companies is a plus.

REQUIREMENTS

• Fluency in English (multilingual abilities are a plus).
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

WHAT YOU’LL GET

• 20 Annual Leave Days
• Medical InsuranceDental Insurance
• LOJEL friends & family discount year-round
• & much more…

LOJEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.