APAC Marketing Lead: B2B Events & Audience Growth (Hybrid)

William Reed Ltd; Singapore; Hybrid; SGD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

18 days annual leave

Private Healthcare

Paid sick leave

Paid childcare leave

Volunteer day

Diversity & Inclusion initiatives

Agile working opportunities

Job summary

William Reed Ltd. is seeking a Marketing Manager to drive multi-channel campaigns across APAC, connecting senior decision-makers with insights, events and brands in nutrition, sustainability and related sectors.

You will collaborate with production, commercial, content and partnerships teams to grow audiences, acquire delegates and boost customer engagement across conferences and content products.

Qualifications

• Background in B2B, event or digital marketing.
• Proven experience marketing to APAC audiences, with China expertise.
• Fluency in Mandarin and English for campaigns and stakeholder engagement.
• Strong knowledge of audience development and delegate acquisition.
• Hands-on experience with digital marketing channels and analytics.
• Ability to interpret campaign data and optimise performance.
• Excellent stakeholder and project management skills.

Responsibilities

• Deliver multi-channel marketing activity across email, paid search, paid social, organic social media, partnerships and website channels.
• Develop integrated marketing campaigns to drive audience growth, delegate acquisition and engagement for events and content products.
• Create audience development strategies and messaging with production, content and commercial teams.
• Drive event attendance and audience acquisition through planning, optimisation and performance tracking.
• Build and manage media, association and marketing partnerships to extend reach.
• Monitor campaign performance and trends to improve future activity and ROI.
• Manage campaign assets, customer journeys, website content and stakeholder communications.

Skills

B2B marketing

Event/digital marketing

APAC marketing

Mandarin & English

Audience development

Campaign planning

Stakeholder management

Project management

Data interpretation

Job description

William Reed Ltd. is seeking a Marketing Manager to drive multi-channel campaigns across APAC, connecting senior decision-makers with insights, events and brands in nutrition, sustainability and related sectors.

You will collaborate with production, commercial, content and partnerships teams to grow audiences, acquire delegates and boost customer engagement across conferences and content products.