APAC B2B Marketing Manager, Events & Campaigns

William Reed; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare

Paid leave (annual)

Volunteer day

Hybrid work

Diversity & Inclusion

Job summary

William Reed seeks a Marketing Manager to drive growth across a portfolio of international conferences, content products and brands in APAC. You’ll connect senior decision-makers with insights, events and innovations while collaborating with production, content and partnerships teams to deliver integrated campaigns.

You’ll lead audience development, delegate acquisition and customer engagement, with a focus on China.

Qualifications

• Background in B2B, events or digital marketing across multiple channels.
• Experience marketing to APAC audiences, especially China.
• Fluency in Mandarin and English for campaigns and stakeholder engagement.
• Strong audience development and delegate acquisition strategies.
• Hands-on experience with digital marketing channels: email, paid media, social.
• Ability to analyse campaign data and adjust strategies.
• Excellent stakeholder and project management skills.

Responsibilities

• Deliver multi-channel marketing activity across email, paid search, paid social, organic social, partnerships and website channels.
• Develop integrated marketing campaigns to drive audience growth and delegate acquisition across events and content products.
• Create audience development strategies and customer engagement plans with cross-functional teams.
• Drive event attendance through campaign planning, optimization and performance measurement.
• Build and manage media, association and marketing partnerships to extend reach.
• Monitor campaign performance and audience trends, using data to improve ROI.
• Manage campaign assets, customer journeys, content and stakeholder communications.

Skills

APAC marketing

Mandarin & English

B2B marketing

Campaign management

Digital marketing

Stakeholder management

Multi-channel marketing

Job description

William Reed seeks a Marketing Manager to drive growth across a portfolio of international conferences, content products and brands in APAC. You’ll connect senior decision-makers with insights, events and innovations while collaborating with production, content and partnerships teams to deliver integrated campaigns.

You’ll lead audience development, delegate acquisition and customer engagement, with a focus on China.