APAC Lead, Marketing, Workplace Programs

Compass Group (S) Pte Ltd; Singapore; On-site; SGD 250,000 - 380,000; Full time

Job summary

Compass Group (S) Pte Ltd is seeking a senior regional marketing leader to translate global priorities and insights into a cohesive APAC strategy. You will guide Market Activation, vendor partnerships, and drive innovative, AI-enabled campaigns that elevate the brand experience across the region.

You will also own strategic communications, narrative development, and governance for APAC brand equity and business continuity-focused messaging, reporting, and stakeholder alignment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Design, or related field.
• 15+ years of senior-level experience spanning Regional Marketing Strategy, Brand Experience, Retail/Environmental Design, or B2B Enterprise Program Management.
• Proven leadership directing agencies, third-party vendors, and cross-functional project teams to deliver regional campaigns.

Responsibilities

• Translate global priorities and insights into a cohesive regional marketing strategy.
• Design enhanced user engagement strategies and oversee AI-driven innovation in marketing.
• Lead strategic communications and narrative development for APAC brand equity and regional outcomes.

Skills

Global trend synthesis

Campaign framework design

Executive storytelling

Vendor management

Strategic governance

Education

Bachelor’s degree in Marketing, Communications, Business, Design, or related field

Job description

1. Regional Marketing & Campaign Architecture

• Overarching Marketing Strategy & Trend Innovation: Serve as the central engine, translating high-level business priorities, global consumer insights and evolving trends into a cohesive, visionary marketing strategy that elevates the user experience.
• Design enhanced user engagement strategies.
• Act as the strategic guide for the Market Activation teams and third-party vendors, ensuring all locally deployed initiatives adhere to the overarching regional vision without stepping into day-to-day country operations.

2. Innovation & Business Enablement

• Spearhead the region’s Marketing AI strategy by identifying and deploying tech-driven initiatives.
• Act as a strategic consultative partner.

3. Strategic Communications & Narrative Development

• Lead the strategic design of thought leadership campaigns that support and elevate brand equity across APAC.
• Design and govern the overarching Business Continuity Planning (BCP) communication strategies across the region.
• Own the overarching communication strategy and reporting templates for User Satisfaction across APAC.

Qualification

• Bachelor’s degree in Marketing, Communications, Business, Design, or a related field.
• 15+ years of senior-level experience spanning Regional Marketing Strategy, Brand Experience, Retail/Environmental Design, or B2B Enterprise Program Management.
• Demonstrated effective leadership within complex matrix environments. This includes proven experience directing agencies, third-party vendors, and cross-functional project teams to deliver regional campaigns.

CORE COMPETENCIES

• Ability to synthesize global consumer trends and behavioral drivers into highly compelling marketing propositions. Moves beyond standard activity to design insight-led campaigns that shift user behavior and elevate experience.
• Proven capacity to translate overarching brand strategy into scalable campaign frameworks. Possesses a strong aesthetic eye to efficiently critique spatial design, visual merchandising, and creative assets, ensuring a consistently premium user experience across all physical environments.
• Skilled at synthesizing complex strategic frameworks, and operational updates into persuasive, C-Suite ready narratives and high-impact visual presentations.
• Proven ability to drive decisions and compliance across a complex stakeholder map. Acts as the strategic guide for markets, driving adoption and reporting from third-party vendors without relying on hierarchical authority.
• Proactively applies future trends and AI tools to keep the program contemporary, while balancing creative vision with operational reality. Ensures all third-party deployments adhere to overarching governance standards and strict timelines

LEADERSHIP BEHAVIORS

• Takes full responsibility for regional outcomes, focusing on scalable solutions rather than capitulating to process bottlenecks.
• Demonstrates ‘what's next’ by proactively staying ahead of industry trends and emerging technologies to bring innovative thinking into the organization without being asked.
• Communicates risks, deployment roadblocks, and bad news just as fast as good news to allow for rapid course correction and maintain absolute trust with regional leadership.
• Actively builds bridges across diverse portfolios and vendors to drive a unified One Team.