APAC GSI Partner Marketing Lead — Growth & Pipeline

servicenow pte. ltd.; Singapore; On-site; SGD 190,000 - 320,000; Full time

Job summary

ServiceNow seeks a Head of GSI Partner Marketing APAC to own regional strategy and execution for GSI partner marketing across ANZ, ASEAN, North Asia, Korea, and India. You will shape JBP-aligned plans, build joint demand programs with Accenture, Deloitte, EY, and others, and scale GSI-led marketing to drive measurable pipeline.

This role covers APAC with in-person Singapore placement, leading enablement, governance, and thought leadership to position ServiceNow as the reference for enterprise AI

Qualifications

• 12+ years in partner, alliance or channel marketing at enterprise software or cloud companies, including senior regional APAC roles.
• Direct experience marketing with GSIs and scaling partner programmes with measurable pipeline impact.
• Experience managing MDF or partner funding at scale.

Responsibilities

• Own GSI partner marketing strategy and annual plans across APAC with an integrated plan in each JBP.
• Build and run joint demand-generation and pipeline-generation programs with major system integrators.
• Develop new routes to market and co-marketing initiatives leveraging expanded portfolio.
• Own regional targets for GSI partner-sourced pipeline.
• Lead enablement programs for GSI marketing and alliance teams on ServiceNow positioning.

Skills

GSI marketing

APAC leadership

Partner funding

CRM & marketing automation

Partner portal systems

Tools

CRM systems

Marketing automation software

Partner portals

Job description

ServiceNow seeks a Head of GSI Partner Marketing APAC to own regional strategy and execution for GSI partner marketing across ANZ, ASEAN, North Asia, Korea, and India. You will shape JBP-aligned plans, build joint demand programs with Accenture, Deloitte, EY, and others, and scale GSI-led marketing to drive measurable pipeline.

This role covers APAC with in-person Singapore placement, leading enablement, governance, and thought leadership to position ServiceNow as the reference for enterprise AI