Senior Digital Growth & Analytics Lead

dhl express (singapore) pte. ltd.; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

DHL Express Singapore is seeking a Senior Digital Marketing Specialist to lead regional growth initiatives across Asia Pacific excluding China. You will own digital measurement, marketing automation, and optimization strategies to drive customer acquisition and revenue.

Collaborate with country teams, agencies, and global digital squads to deliver data-driven results. Responsibilities include designing tracking architectures, managing platform governance across major ad ecosystems, and enabling

Qualifications

• Bachelor's degree or higher in Marketing, Business, Data Analytics, CS, Digital Tech, Engineering.
• Postgrad qualifications in Digital Marketing or Analytics are beneficial.

Responsibilities

• Develop regional digital growth strategies focused on customer acquisition, lead generation, and revenue growth.
• Manage paid search, paid social, display, programmatic, affiliate, retargeting across channels.
• Design audience segmentation strategies for targeting and personalization.
• Drive funnel optimization across awareness to retention stages.
• Apply AI-powered targeting, automation, and predictive marketing capabilities.
• Maintain digital tracking architecture across websites and apps.
• Govern tagging standards, measurement methods, and event schemas.
• Partner with tech teams and vendors for APIs and data connectors.
• Establish regional measurement frameworks and dashboards (Power BI).
• Own attribution and journey measurement across channels.
• Design and manage experimentation programs (A/B, multivariate).
• Evaluate performance against KPIs and translate insights for leadership.
• Champion adoption of AI and automation in marketing processes.

Skills

Digital marketing

Performance marketing

Growth marketing

Marketing analytics

Data analytics

AI in marketing

Campaign tagging

Event tracking

APeC regional focus

Education

Bachelor's degree in Marketing/Business/Data Analytics/CS/Eng

Postgraduate qualifications in Digital Marketing/Analytics/AI

Tools

Google Ads

GA4

Google Tag Manager

Adobe Analytics

Meta Business Manager

LinkedIn Campaign Manager

Microsoft Advertising

SEO platforms

Job description

DHL Express Singapore is seeking a Senior Digital Marketing Specialist to lead regional growth initiatives across Asia Pacific excluding China. You will own digital measurement, marketing automation, and optimization strategies to drive customer acquisition and revenue.

Collaborate with country teams, agencies, and global digital squads to deliver data-driven results. Responsibilities include designing tracking architectures, managing platform governance across major ad ecosystems, and enabling