APAC Data Strategy Lead — AI & Audience Activation

WPP MEDIA SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 140,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Paid time off

Hybrid work model

Job summary

WPP Media seeks a Senior Manager, Data Strategy to lead regional data strategy for APAC, while supporting AI strategy in Greater China. The role blends hands‑on data work with cross‑regional collaboration across local, regional and global teams.

You will synthesize first‑party and external data into actionable strategies, promote data tool adoption, and guide campaign teams. A strong data background and AI fluency are essential.

Qualifications

• 5+ years of experience in media, advertising, data strategy or related field.
• Strong ability to apply first‑party data to media strategy, planning and activation.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Synthesize first‑party data into actionable activation audiences for APAC campaigns.
• Advise campaign teams on the effective use of first‑party data within governance rules.
• Drive adoption of first‑party data capabilities through training and support.
• Develop education on machine‑learning frameworks and data tools for regional teams.
• Translate technical data capabilities into clear guidance, playbooks and workflows.
• Track regional progress and provide APAC reporting on data initiatives.

Skills

Data strategy

Generative AI

Stakeholder management

Campaign support

Cross-regional coordination

Education

Bachelor's degree or equivalent

Tools

WPP Open

AI tools

Job description

WPP Media seeks a Senior Manager, Data Strategy to lead regional data strategy for APAC, while supporting AI strategy in Greater China. The role blends hands‑on data work with cross‑regional collaboration across local, regional and global teams.

You will synthesize first‑party and external data into actionable strategies, promote data tool adoption, and guide campaign teams. A strong data background and AI fluency are essential.