APAC Data Strategy & AI Lead — China & Taiwan

Wpp; Singapore; Hybrid; SGD 180,000 - 280,000; Full time

Job summary

WPP is seeking a Senior Manager, Data Strategy to lead APAC data strategy initiatives and provide AI strategy support for Greater China, including China and Taiwan. The role combines regional data strategy leadership with hands-on AI enablement for campaign teams, reporting to the Associate Director, AI Strategy, APAC.

The role requires strong data, AI fluency and ability to translate complex capabilities into practical guidance for media practitioners, with a hybrid regional remit across APAC

Qualifications

• 5+ years of experience in media, advertising, data strategy, audience strategy, marketing technology or a related field.
• Strong experience applying first-party and external data to media strategy, audience development, planning or activation.
• Experience leading capability-building, technology-adoption or transformation workstreams across multiple teams or markets.
• Strong understanding of the Greater China media and marketing landscape; experience supporting China and Taiwan is a strong advantage.
• A Bachelor's degree or equivalent practical experience.

Responsibilities

• Synthesize first-party and relevant external data sources into actionable audience strategies and activation segments across APAC campaigns.
• Advise campaign teams on the effective application of first-party data across strategy, planning and activation, aligned with platform, privacy and governance requirements.
• Drive adoption of first-party data capabilities through consultation, training and practical support for regional and local MFG teams.
• Develop and maintain internal education covering machine-learning frameworks, first-party data tools, use cases and activation best practices.
• Translate technical data capabilities into clear guidance, playbooks and repeatable workflows for media practitioners.
• Track regional progress and provide accurate, timely APAC reporting into global first-party data initiatives.
• Gather market feedback, identify recurring capability gaps and work with regional and global specialists to improve tools, documentation and processes.
• Work under the direction of the Associate Director, AI Strategy, APAC on Greater China AI priorities, delivery plans and quality standards.
• Execute the full AI market scope across China and Taiwan, adapting regional priorities to local languages, cultural context, data availability and operating needs.
• Design and deliver localized, hands-on AI workshops, training and onboarding for cross-functional teams.
• Serve as an AI strategy partner to local MFG practice leads and relevant Google stakeholders, identifying valuable use cases and resolving adoption barriers.
• Partner with local MFG practice leads to understand overarching needs, gather adaptation feedback, resolve implementation challenges and consult on high-priority campaigns.
• Act as the primary MFG AI Strategy partner to local Google Media Lab leads, collaborating on priority campaign applications, market adoption focus areas, toolkit customization, data governance, measurement and reporting, and the identification of new opportunities requiring solutions.
• Advise Tier 1 campaign teams on deploying verified AI agents and workflows across live campaign activity.
• Track market-level adoption, WPP Open usage and governance compliance; report progress and risks to regional stakeholders.
• Architect, localize and pilot market-specific AI tools or custom agents where approved regional solutions do not fully address local needs.
• Apply regional measurement frameworks to assess time savings, output quality, campaign value and business impact.

Skills

Data strategy

AI strategy

Media industry knowledge

Stakeholder management

Market analysis

Generative AI

Education

Bachelor's degree or equivalent practical experience

Tools

WPP Open

Gemini

Job description

WPP is seeking a Senior Manager, Data Strategy to lead APAC data strategy initiatives and provide AI strategy support for Greater China, including China and Taiwan. The role combines regional data strategy leadership with hands-on AI enablement for campaign teams, reporting to the Associate Director, AI Strategy, APAC.

The role requires strong data, AI fluency and ability to translate complex capabilities into practical guidance for media practitioners, with a hybrid regional remit across APAC