APAC Consumer Experience & Influencer Strategy Lead

NOVO NORDISK PHARMA (SINGAPORE) PTE LTD; Singapore; On-site; SGD 180,000 - 250,000; Full time

Job summary

NOVO NORDISK PHARMA (SINGAPORE) PTE LTD seeks an Associate Consumer Experience Director APAC to define responsible influencer engagement and a unified APAC performance narrative. You will shape two new capabilities and partner across Brand, Medical Affairs, Legal and data teams to drive credible, data-driven marketing across markets.

The role requires senior leadership, global strategy adaptation, and deep expertise in digital and social marketing, with a strong track record in cross-market

Qualifications

• Bachelor's degree in Marketing, Data/Commercial, or related field; advanced degree strongly preferred.
• Pharma, healthcare or consumer healthcare industry experience mandatory.
• 12+ years in marketing, digital, media, or data/insights with regional responsibility.
• Local Singaporean citizens or PR holders highly preferred.
• Proven regional/APAC experience translating global strategy into practical approaches across markets.

Responsibilities

• Lead two-capability build: influencer engagement strategy and APAC measurement framework.
• Define KPIs and governance for influencer activities and integrate with brand, content and digital plans.
• Design integrated measurement across campaigns, media, digital, content and customer experience.
• Partner with Brand, Communications, Medical Affairs, Legal/Ethics, data teams and affiliates.
• Provide coaching and tools to affiliate teams to build data and insight capability.

Skills

Digital marketing

Influencer marketing

Data-driven decision-making

Cross-functional leadership

Strategic thinking

Education

Bachelor's degree in Marketing/Business

Master's degree or MBA (preferred)

Tools

Analytics platforms

Job description

NOVO NORDISK PHARMA (SINGAPORE) PTE LTD seeks an Associate Consumer Experience Director APAC to define responsible influencer engagement and a unified APAC performance narrative. You will shape two new capabilities and partner across Brand, Medical Affairs, Legal and data teams to drive credible, data-driven marketing across markets.

The role requires senior leadership, global strategy adaptation, and deep expertise in digital and social marketing, with a strong track record in cross-market