Senior Media & Performance Manager, Region APAC

Novo Nordisk A/S; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Novo Nordisk is seeking a Senior Media & Performance Manager for the APAC region in Singapore. Lead the regional media strategy, align paid, owned and partner channels, and drive measurable outcomes across markets while ensuring compliance with privacy and regulatory standards.

The role demands senior experience in integrated media, budgeting, analytics, and stakeholder management, with fluency in English. Local market knowledge and agency leadership are essential.

Qualifications

• This role requires local Singaporean citizens or PR holders; visa sponsorship not offered.
• Bachelor's degree in Marketing, Communications, Business, Media, Data & Analytics or related field required; media agency experience mandatory.
• Significant senior experience leading integrated media, digital performance or marketing effectiveness across multiple markets.
• Proven track record of media strategies and investment plans delivering brand and action outcomes.
• Experience with paid social, search, video, programmatic, creators/influence and omnichannel integration.
• Budget ownership, agency ecosystems, negotiations and complex approvals across APAC.
• Expertise in data analytics, attribution, dashboards and translating signals into investments.
• English professional fluency; additional APAC languages advantageous.

Responsibilities

• Set direction for APAC media and performance; build operating rhythm across markets.
• Translate priorities into annual and campaign media strategies and playbooks.
• Lead budget setting and scenario planning; quantify reach and brand lift implications.
• Design channel roles, audience strategy, and buying approaches for efficient reach.
• Oversee agency briefs, negotiations, contracts and QA against plans.
• Establish a single measurement framework with dashboards and reviews.

Skills

Media strategy

Integrated media

Budget ownership

Analytics & measurement

English fluency

Stakeholder management

APAC cross-market leadership

Regulated environment experience

Education

Bachelor's degree in Marketing/Communications/Business/Media/Data & Analytics or related

Postgraduate qualifications in marketing, digital media, analytics or business

Job description

Senior Media & Performance Manager, Region APAC

Category: Commercial Marketing

Location: Singapore, Singapore, SG

Your impact begins here

As the Senior Media & Performance Manager, you will own the APAC media and performance strategy across priority markets. You will turn brand, audience and business objectives into an integrated, measurable media growth plan – connecting paid, owned and partner channels into one coherent journey. Your impact will show in sharper investment decisions, stronger execution and clear, compliant next steps that help people move towards informed action and lasting health.

What you'll bring

To assess your fit quickly, here is what matters most for this role:

• This role is only open to local Singaporean citizens and PR holders and this role does not offer visa sponsorship.
• A bachelor's degree in Marketing, Communications, Business, Media, Data & Analytics or a related discipline. Media agency experience is mandatory.
• Also significant senior experience leading integrated media, digital performance or marketing effectiveness across multiple markets, ideally in a regulated and/or consumer health or similarly accountable environment.
• A proven track record of media strategies and investment plans that deliver upper-funnel brand outcomes and lower-funnel action, with clear links to customer and business value. Strong experience across paid social, search, video, programmatic, creators/influence and emerging platforms, and how to connect them into an omnichannel plan.
• Experience with budget ownership, revenue generation, agency ecosystems, senior stakeholders, commercial negotiations and complex approval processes across APAC markets.
• Expertise in data analytics/measurement, attribution, experimentation, dashboards and translating performance signals into investment decisions.
• Experience in a regulated environment with high standards for privacy, consent, brand safety, medical/legal/regulatory review and responsible communications. Experience building teams, influencing without authority and creating alignment across central, regional and local market stakeholders.
• Professional fluency in English.

Useful, but not essential: Postgraduate qualifications in marketing, digital media, analytics or business. Additional APAC market language capability, such as Japanese or Korean.

What you'll do

• You will set the direction for APAC media and performance, then build the operating rhythm that turns strategy into results across markets, agencies and internal partners. Translate APAC priorities into annual and campaign media strategies, integrated channel plans, briefs, investment cases and market playbooks.
• Lead budget setting and scenario planning across base, expanded and extension scenarios, quantifying reach, frequency, share of voice, conversion-pathway and brand-lift implications.
• Design channel roles, audience strategy, phasing and buying approaches that balance efficient reach with consideration, search capture and action intent.
• Oversee agency briefs, partner selection, negotiations, contracts, quality assurance, brand safety and delivery against approved plans.
• Establish a single measurement and reporting framework, with optimisation frameworks, dashboards and regular reviews, using incrementality testing, brand lift or MMM to guide investment.
• Connect consumer media with Public Relations (PR), creators, Key Opinion Leaders (KOL)/Digital Opinion Leaderes (DOL) activity, Healthcare Professional (HCP) engagement, eHealth partners and owned experiences, so audiences move from awareness to compliant, informed next steps.
• Ensure all media activity is compliant and responsible, aligned with Novo Nordisk standards, local regulations and disease-awareness guardrails, including non-branded communications.

Who you'll work with

You will sit within Medical & Marketing, where colleagues connect commercial strategy, medical affairs and brand direction across therapy areas.

This position reports to the Director, Consumer Engagement & e-Health.Externally, you will develop agency and partner capability across the region, setting high standards for strategic thinking, delivery quality and commercial stewardship.

Working across central, regional and local levels, you will create clarity, move at pace and help teams share what works.

What you can expect here?

You will work in an international environment where your expertise shapes decisions across markets. The role offers scope to broaden your commercial perspective, work at the forefront of AI-enabled planning and advanced measurement, and build new skills through cross-market collaboration. You will be trusted to take ownership and make your voice heard, in a team that combines curiosity, collaboration and ambition to create real progress.