ADx Regional Marketing Specialist, APAC

6260 Augusta Life Sciences Singapore 2 Pte. Ltd. (202545826H); Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Becton, Dickinson and Company (BD) is seeking an ADx Regional Marketing Specialist for APAC in Singapore. You will develop and execute marketing strategies for the ADx portfolio across Asia-Pacific, focusing on product adoption, market penetration, and revenue growth.

You will conduct market research, plan regional events, manage KOL relationships, monitor campaigns, and drive internal communications. 1–3 years marketing experience in APAC and English fluency are required, with travel up to 20%.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or related field.
• Master's degree preferred.
• 1–3 years of marketing experience in APAC, preferably in medical device, diagnostics, or pharma.
• Experience in developing and executing marketing strategies and campaigns.
• Proficiency in English; fluency in APAC languages is an advantage.
• Willingness to travel 10–20% within APAC.
• Experience with CRM and marketing automation platforms is a plus.
• Strong communication, presentation and stakeholder influencing skills.

Responsibilities

• Conduct market research and competitive analysis for APAC diagnostic landscape.
• Plan and execute regional marketing events, webinars, workshops, and conferences.
• Manage relationships with KOLs and professional organizations in APAC.
• Monitor marketing campaigns and provide reports with optimization recommendations.
• Drive effective internal communication and meetings.

Skills

Communication

Presentation

Interpersonal skills

English proficiency

APAC language awareness

Independent & collaborative

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Master's degree preferred

Tools

CRM platforms

Marketing automation platforms

MS Office Suite

Job description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The ADx Regional Marketing Specialist, APAC will be responsible for developing and executing marketing strategies and initiatives for ADx portfolio across the Asia-Pacific region. This role focuses on driving product adoption, market penetration, and revenue growth for ADx solutions by understanding regional market dynamics and customer needs.

Job Responsibilities

• Conduct market research and competitive analysis to identify market trends, customer insights, and unmet needs specific to the APAC diagnostic landscape.
• Plan and execute regional marketing events, workshops, webinars, and conferences to promote ADx products and solutions.
• Manage relationships with key opinion leaders (KOLs) and professional organizations in the APAC diagnostics community to drive advocacy and market education.
• Monitor and analyze marketing campaign performance, providing regular reports and recommendations for optimization.
• Drive effective and influential internal communication and internal meetings.

Job Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• Master's degree preferred.
• 1-3 years of experience in marketing, preferably within the medical device, diagnostics, or pharmaceutical industry, with a focus on the Asia-Pacific market.
• Demonstrated experience in developing and executing successful marketing strategies and campaigns.
• Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels.
• Proven ability to work independently and collaboratively in a fast-paced, matrixed organization.
• Proficiency in English; fluency in one or more major APAC languages (e.g., Mandarin, Japanese, Korean) is a significant advantage.
• Strong analytical skills with the ability to interpret market data and translate insights into actionable marketing plans.
• Willingness to travel frequently within the APAC region (10%-20%).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with CRM and marketing automation platforms is a plus.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do.

We welcome people with the imagination and drive to help us reinvent the future of healthcare.

At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture.

Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer.

We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills Optional Skills . Primary Work Location SGP The Strategy Additional Locations Work Shift BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the‑art technology and cutting‑edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.