AP Channel Strategy & Sales

Lenovo; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Lenovo is seeking a senior AP Channel Strategy & Sales Lead to shape and execute the regional channel growth plan across Asia Pacific. You will partner with country channel leaders, sales teams, distributors, and ecosystem partners to drive revenue growth and market expansion.

The role requires strong skills in channel strategy, route-to-market planning, and partner management, with a focus on SMB and mid-market acceleration, reseller programs, and governance across Japan, India, ANZ, Southeast

Qualifications

• Significant experience in channel strategy and channel sales within technology.
• Understanding of PC/hardware ecosystems and partner sales models.
• Experience developing regional channel growth strategies across multiple markets.

Responsibilities

• Develop and execute AP channel strategy to drive revenue growth and expand market coverage.
• Define and optimize route-to-market strategies across regions and partners.
• Lead partner segmentation, coverage planning, and growth actions using RAD framework.
• Drive SMB and mid-market growth with country channel and sales teams.
• Scale reseller and value partner programs with performance metrics and engagement models.
• Design and deploy partner enablement programs including tools, training, incentives.
• Lead regional business planning, performance tracking, and program effectiveness.
• Provide strategic insights to leadership using market intelligence and partner analytics.

Skills

Channel strategy

Channel sales

Route-to-market planning

Partner management

Business development

Analytics

Stakeholder management

Program management

Tools

CRM platforms

Analytics platforms

Job description

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

About Lenovo / Team

Lenovo is a global technology company focused on delivering smarter technology solutions to customers worldwide. Within the Intelligent Devices Group (IDG), the Asia Pacific Channel Strategy & Sales team partners with country channel organizations to accelerate growth, strengthen partner ecosystems, and improve route-to-market effectiveness across the region.

Role Summary

The AP Channel Strategy & Sales Lead is responsible for shaping and executing the channel growth strategy for Lenovo's Intelligent Devices Group across Asia Pacific. This role drives partner-led revenue growth, channel coverage expansion, SMB and mid-market acceleration, and strategic reseller development by working closely with country channel leaders, sales teams, distributors, and ecosystem partners.

The successful candidate will combine channel strategy, route-to-market planning, partner enablement, sales execution, and business analytics to translate regional objectives into measurable business outcomes across key markets including Japan, India, ANZ, Southeast Asia, Hong Kong, and Taiwan.

Key Responsibilities

• Develop and execute AP channel strategy to drive revenue growth, expand market coverage, and strengthen Lenovo's partner ecosystem across the region.
• Define and optimize route-to-market (RTM) strategies by assessing market opportunities, partner coverage, customer segments, and growth priorities.
• Lead partner segmentation and coverage planning through the RAD framework, identifying priority partners, coverage gaps, and targeted growth actions.
• Drive SMB and mid-market growth initiatives in collaboration with country channel, sales, and commercial teams to accelerate customer acquisition and partner productivity.
• Scale strategic reseller and value partner programs by establishing performance metrics, growth plans, and engagement models that improve partner effectiveness.
• Design and deploy partner enablement programs , including sales tools, training, communications, incentives, and go-to-market resources that improve partner readiness and execution.
• Lead regional business planning and performance management , tracking channel revenue, market share, partner contribution, program effectiveness, and growth initiatives.
• Provide strategic insights and execution guidance to leadership teams by leveraging market intelligence, partner analytics, and industry trends to support business decisions.

Skills & Experience

Must-Have

• Significant experience in channel strategy, channel sales, route-to-market planning, partner management, or business development within the technology industry.
• Strong understanding of the PC, devices, or technology hardware ecosystem and partner sales models.
• Demonstrated experience developing and executing regional channel growth strategies across multiple markets.
• Experience working with distributors, resellers, strategic partners, and indirect sales channels.
• Strong analytical and business planning capabilities with the ability to convert data and insights into actionable growth strategies.
• Proven stakeholder management skills, with experience influencing sales, marketing, operations, finance, and country leadership teams.
• Strong program management and execution skills, including enablement, communications, and change management initiatives.

Good-to-Have

• Asia Pacific regional experience within a technology vendor, distributor, or channel-focused organization.
• Experience managing partner programs, incentives, coverage models, and channel transformation initiatives.
• Exposure to digital transformation, process redesign, CRM, analytics, or sales enablement platforms.
• Experience supporting both consumer and commercial business segments across indirect routes-to-market.

Ideal Candidate Profile

The ideal candidate combines the strategic thinking of a channel planner with the commercial mindset of a sales leader. They are comfortable developing regional growth strategies while also driving execution through country teams and partners. The individual should have a strong hardware-led channel background, understand partner economics, and be able to influence senior stakeholders across Asia Pacific.

Key Business Outcomes

• Accelerate AP IDG revenue growth through partner-led sales motions.
• Expand SMB and mid-market customer acquisition through channel partners.
• Improve partner coverage, productivity, and share of wallet in priority markets.
• Strengthen strategic reseller engagement and regional channel execution.
• Deliver scalable enablement programs and actionable channel insights for leadership

Additional Locations

• * Singapore - Central Singapore - Singapore
• * Singapore - Central Singapore - SINGAPORE

If you require an accommodation to complete this application, please [e-mail]