AI Marketing Specialist

Augmentus; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Augmentus is seeking a marketing professional to plan and execute demand generation and content production across channels from Singapore. You will run the established production system, optimize SEO/SEM, nurture emails, track funnel metrics, and produce social and web content using WordPress.

The role requires 2–4 years in B2B marketing, familiarity with AI content tools, Canva, and HubSpot, and strong technical writing for an engineer audience.

Qualifications

• 2–4 years of experience in B2B marketing spanning content production and demand generation.
• Hands-on experience with AI content tools for content generation and production at scale.
• Proficient in SEO/SEM, keyword research, on-page optimization and performance reporting.
• Experience with marketing automation and email sequencing platforms and lead scoring.
• Proficient with Canva for visual production and WordPress for content publishing.
• Familiarity with HubSpot or similar CRM and ABM campaigns.
• Background in producing multi-platform content and social media assets.

Responsibilities

• Plan and execute marketing across demand generation and content production.
• Run the established workflows, improve systems, and drive pipeline.
• Manage SEO/SEM, email nurture sequences, and lifecycle campaigns.
• Create social content and web content (blog posts, landing pages) using WordPress.
• Support trade shows and events with collateral and campaigns.

Skills

Content production

Demand generation

SEO

SEM

Marketing automation

Email nurture campaigns

Lead scoring

Funnel reporting

WordPress

Canva

HubSpot

CRM

ABM campaigns

AI content tools

Tools

Claude AI

Gemini AI

NotebookLM

Midjourney

Adobe Firefly

WordPress

Elementor

Canva

Opus Clip

CapCut

Descript

Job description

Augmentus builds AI-powered robotics software that lets manufacturers deploy and program industrial robots without writing a single line of code. Our platform combines 3D perception, automated path generation, and adaptive motion control to make programming accessible for high-mix, high-complexity operations. We serve global customers across surface finishing, welding, material removal, and coating.

About your role

You will plan and execute marketing across demand generation and content production, supported by the marketing team and an established production system. The workflows, tools, and templates are already built. Your job is to run the system, improve it, and produce work that drives pipeline. This includes:

• SEO, SEM, and paid media: keyword targeting, ad copy, audience segmentation, bid optimization, and spend allocation
• Email nurture sequences and lifecycle campaigns to convert and accelerate leads
• Full-funnel performance tracking, attribution, and pipeline reporting
• Social media content production: posts, carousels, and video clips from raw engineering footage through to published assets
• Web content: blog posts, landing pages, case studies, and site maintenance via WordPress
• Trade show and event support: collateral, booth content, pre/post-event campaigns

Requirements

• 2-4 years of experience in B2B marketing spanning content production and demand generation
• Hands-on experience with Claude (Cowork, Skills, connectors, plugins), Gemini, NotebookLM, or comparable AI platforms for content generation, workflow automation, and production at scale
• Hands-on experience with SEO and SEM: keyword research, on-page optimization, ad copy, bid management, and performance reporting
• Experience with marketing automation and email sequencing platforms: email nurture campaigns, lead scoring, attribution, and funnel reporting
• Experience with Canva or equivalent design tools for visual production: brand templates, multi-platform resizing, batch design
• Working knowledge of WordPress + a page builder (Elementor preferred) for content publishing and site management
• Experience with AI image and video generation tools such as Midjourney and Adobe Firefly
• Strong written English with the ability to write in a technical, engineer-facing tone

Good-to-have

• Experience marketing to manufacturing, industrial, or engineering buyers
• Experience with video editing tools (Opus Clip, CapCut, or Descript) for trimming, captioning, and reformatting video for social distribution
• Familiarity with HubSpot or similar CRM for lead management, lifecycle campaigns, and attribution
• Background in running account-based marketing campaigns
• Familiarity with API management and connecting AI tools into production workflows
• Startup or scale-up experience