AI Content Marketing & Activation Associate

ENGGSOL PTE. LTD.; Singapore; On-site; SGD 48,000 - 70,000; Full time

Job summary

ENGGSOL PTE. LTD. is seeking a proactive marketer to develop AI-enabled content across channels, from research and drafting to editing and repurposing. You will generate LinkedIn posts, website copy, emails and event materials, ensuring brand consistency and accuracy.

You will also support digital marketing, including publishing content, basic website updates, performance monitoring, and simple reporting to optimise campaigns and engagement.

Qualifications

• Create and adapt marketing content across channels.
• Utilize AI tools to research, draft and edit content with brand consistency.

Responsibilities

• Develop marketing content (LinkedIn posts, website copy, emails, articles, event invitations, presentations, video scripts).
• Adapt content for social media, email, websites and events while maintaining accuracy and tone.

Skills

Content creation

AI tools usage

Social media management

Editing

Project coordination

Education

Diploma/degree in Marketing or Communications

Tools

LinkedIn

CMS/Website editors

Email platforms

Job description

AI-Enabled Content Development

• Use generative AI tools to support content research, ideation, drafting, editing and repurposing.
• Develop marketing content such as:
  • LinkedIn posts
  • Website copy
  • Email communications
  • Short articles
  • Event invitations
  • Presentation materials
  • Video scripts and interview questions
• Adapt existing content into different formats for social media, email, websites and events.
• Check AI-generated content for accuracy, tone, brand consistency and appropriate use.
• Maintain content calendars and support the coordination of reviews and approvals.

Digital Marketing Support

• Schedule and publish content on digital channels such as LinkedIn, YouTube, websites and email platforms.
• Assist with basic website and landing-page content updates.
• Monitor content performance, including impressions, engagement, clicks, views and website traffic.
• Prepare simple reports on marketing and content performance.
• Identify opportunities to improve content based on audience response and performance data.
• Explore new AI and digital tools that could improve the speed or quality of marketing execution.

Event and Campaign Execution

• Support the coordination of customer events, conferences, webinars, executive engagements and partner activities.
• Assist with event invitations, registration, presentation materials, branding, attendee communications and onsite logistics.
• Maintain event timelines, checklists and attendee lists.
• Coordinate with internal teams, agencies and vendors on assigned event requirements.
• Support post-event activities such as social media content, attendee follow-up, event summaries and reporting.
• Help convert event discussions, presentations and recordings into reusable marketing content.

Marketing Coordination

• Coordinate assigned deliverables and ensure that deadlines are met.
• Maintain organised records of content, creative assets and event materials.
• Support the preparation of marketing briefs and presentation decks.
• Work with designers, agencies and other external partners when required.
• Carry out other content, digital marketing and event-related activities assigned by the marketing team.

KPIs

• Content and event deliverables completed according to agreed timelines.
• Consistent and appropriate use of AI tools in day-to-day marketing work.
• Quality, accuracy and brand consistency of content produced.
• Growth in engagement across selected digital channels.
• Timely completion of event communications and logistics.
• Number of content assets created or repurposed from campaigns and events.
• Demonstrated improvements in marketing efficiency through the use of AI and automation tools.