Marketing Technology Manager

ALLIED VISION TECHNOLOGIES ASIA PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PVH (Tommy Hilfiger/Calvin Klein) in Singapore seeks a Marketing Technology Manager to own the marketing tech stack, including HubSpot and 6sense, and their integration with CRM and data estate. You design data models, governance, workflows, and templates, enabling regional teams in Singapore and Europe to build and launch campaigns on a solid foundation.

Requirements include 5–8 years in marketing operations/technology in B2B, deep HubSpot expertise, strong Salesforce knowledge, and a

Qualifications

• 5-8 years in marketing operations or marketing technology in B2B with a measured, technical sales cycle.
• Deep hands-on HubSpot experience—architected workflows and scoring models, not just campaigns.
• Strong working knowledge of Salesforce: data model across leads, contacts, accounts, opportunities and campaigns, and data flows between systems.
• Experience with data problems CRM integration creates: sync conflicts, duplicates, and reporting discrepancies.
• Fluency with marketing data: ability to build and explain attribution models and data reporting.

Responsibilities

• Own HubSpot architecture: lifecycle stages, workflows, lead scoring, routing, lists, and templates used by campaign builders.
• Define and enforce naming conventions, UTM taxonomy, form ownership, and permission models for trustworthy reporting.
• Own 6sense ABM: account and intent models, audience definitions, syndication, and orchestration between intent and sales actions.
• Manage CRM integration: field mapping, sync logic, deduplication, and clean records across systems.
• Set data-hygiene standards and ensure the stack complies with those standards.
• Build a single source of truth for campaign and pipeline performance and own the attribution model.
• Lead AI adoption across marketing operations, content workflows, data enrichment and reporting.
• Maintain deliverability, consent and data-privacy compliance (GDPR) across regions.

Skills

HubSpot mastery

6sense ABM

Salesforce data model

CRM integration

Data quality

Reporting & attribution

AI in marketing ops

GDPR compliance

Lifecycle stages

Lead scoring

Tools

HTML/CSS basics

Job description

About the Role

As Marketing Technology Manager, you are the owner of our marketing technology stack - HubSpot, 6sense, and their integration with CRM and the wider data estate. You design how the system works: lifecycle stages, lead scoring and routing, data model and hygiene, reusable templates and workflows, integrations, governance and permissions. Colleagues in Singapore and Europe then build and launch individual campaigns on the foundation you maintain.

Key Responsibilities

• HubSpotownership - architect lifecycle stages, workflows, lead scoring and routing rules, list logic, and the shared template and module library that campaign builders work from.
• Standards and governance - define and enforce naming conventions, UTM taxonomy, form and property governance, and the permission model so downstream reporting is trustworthy.
• 6senseand ABM - own account and intent models, segment definitions, audience syndication, and the orchestration rules linking intent signals to campaign and sales action.
• CRM integration - own field mapping, sync logic, deduplication, and the definition of a clean record across HubSpot, CRM and connected systems.
• Data quality - set measurable data-hygiene standards and holds the stack to them.
• Reporting and attribution - build a single source of truth for campaign, channel and pipeline performance; own the attribution model and make its assumptions explicit.
• AI adoption - lead practical AI deployment across marketing operations, content work flows, data enrichment and reporting, with a bias toward shipped improvements over experiments.
• Compliance- maintain deliverability, consent and data-privacy compliance across regions, including GDPR.

Requirements

• 5-8years in marketing operations or marketing technology, in B2B with a considered, technical sales cycle.
• Deep hands-on HubSpot experience - architected workflows and scoring models, not just executed campaigns inside someone else's setup.
• Strong working knowledge of Salesforce: the data model across leads, contacts, accounts, opportunities and campaigns, how records flow to and from a marketing automation platform, and where that sync typically breaks.
• Practical experience with the data problems CRM integration creates - sync conflicts, duplicate records, lead conversion edge cases, field ownership disputes, and reports that disagree with each other.
• Fluency with marketing data: can build the reporting personally, interrogate an attribution model, and explain what it does and doesn't prove.

Good to Have (Plus Points)

• Understanding of AEO / GEO (Answer Engine Optimization / Generative Engine Optimization), optimizing content for visibility in AI-powered search and chat assistants (e.g., ChatGPT, Gemini, Claude, AI Overviews)
• Hands-on experience with 6sense (ABM tool)
• Basic HTML/CSS knowledge or familiarity with web development workflows