Marketing Manager

AUGMENTUS PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

AUGMENTUS PTE. LTD. is seeking a strategic marketing leader to shape the global go-to-market for our robotic automation platform. You will guide a small team and own demand generation, positioning, and thought leadership.

Responsibilities include directing digital channels (SEO, SEM, SMM, PR), aligning product messaging across geographies, and building high‑impact, ROI-focused campaigns with measurable results.

Qualifications

• Minimum 3 years in B2B marketing, ideally in SaaS or deep tech sectors.
• Strategic thinker who is proactive, decisive, and always aligning marketing with broader company goals.
• Deep understanding of performance marketing, customer segmentation, and growth levers.
• Strong communicator who can translate complex technology into compelling value propositions.
• Experience in marketing tools and CRM systems (HubSpot, Google Analytics, etc.), including product and web analytics.
• Thrives in fast-paced, startup environments with global ambitions.
• Portfolio of real B2B or technical content.
• Genuine, day-to-day use of AI tools (Claude, ChatGPT, or similar) for real work output.
• Comfortable directing AI agents to execute real work, backed by clear, repeatable process documentation.
• Comfortable with ambiguity and energized by building or improving processes, not just following them.

Responsibilities

• Develop and own the global marketing strategy to drive awareness, lead generation, and thought leadership.
• Lead and manage all digital marketing initiatives (SEO, SEM, SMM, PR) with a focus on high-ROI channels and scalable growth.
• Work with leadership to refine product positioning and messaging across customer segments and geographies.
• Create and oversee campaigns that showcase how Augmentus delivers real operational benefits, across industries, use cases, and stakeholders.
• Use data to track performance across funnels, optimize spend, and inform go-to-market decisions.
• Collaborate with sales, product, and technical teams to create high-impact case studies, product launch materials, and educational content that drive conversion and customer engagement.
• Build partnerships with media, associations, and strategic stakeholders to elevate the Augmentus brand globally.
• Direct image and video production, social publishing, and campaign analysis via AI agents and automation workflows.
• Orchestrate AI agents across marketing and ops tools, including CRM, project tracking, documentation, and communication platforms, as part of day-to-day campaign planning and execution.
• Author and maintain the playbooks and SOPs that let both people and AI agents execute consistently, refining them as the function grows.
• Apply a systems and evaluation mindset to test whether new processes, tools, or agent workflows are working, and adjust accordingly.
• Extend measurement across marketing and product analytics tools, tying performance to pipeline and revenue impact.

Skills

B2B marketing

SaaS marketing

Growth marketing

Performance marketing

Team leadership

Content creation

AI tools usage

SEO/SEM

HubSpot

Google Analytics

Tools

HubSpot

Google Analytics

Job description

What we do

Augmentus is a leading provider of robotic programming solutions that simplify and streamline traditionally complex industrial automation processes. Our innovative solution integrates cutting-edge features like 3D scanning, automated path optimization, and seamless robot code generation to make programming accessible and efficient for manufacturers handling high-mix, high-part complexity operations. Trusted by global leaders in industries such as media blasting, painting, and welding, Augmentus empowers companies to achieve scalability, reliability, and superior operational efficiency. Join us to revolutionize the future of robotics and automation.

About your role

• This is a managerial marketing role reporting to the CEO, with a small team reporting to you.
• Develop and own the global marketing strategy to drive awareness, lead generation, and thought leadership.
• Lead and manage all digital marketing initiatives (SEO, SEM, SMM, PR) with a focus on high-ROI channels and scalable growth.
• Work with leadership to refine product positioning and messaging across customer segments and geographies.
• Create and oversee campaigns that showcase how Augmentus delivers real operational benefits, across industries, use cases, and stakeholders.
• Use data to track performance across funnels, optimize spend, and inform go-to-market decisions.
• Collaborate with sales, product, and technical teams to create high-impact case studies, product launch materials, and educational content that drive conversion and customer engagement.
• Build partnerships with media, associations, and strategic stakeholders to elevate the Augmentus brand globally.
• Direct image and video production, social publishing, and campaign analysis via AI agents and automation workflows.
• Orchestrate AI agents across marketing and ops tools, including CRM, project tracking, documentation, and communication platforms, as part of day-to-day campaign planning and execution.
• Author and maintain the playbooks and SOPs that let both people and AI agents execute consistently, refining them as the function grows.
• Apply a systems and evaluation mindset to test whether new processes, tools, or agent workflows are working, and adjust accordingly.
• Extend measurement across marketing and product analytics tools, tying performance to pipeline and revenue impact.

Requirements

• Minimum 3 years in B2B marketing, ideally in SaaS or deep tech sectors.
• Strategic thinker who is proactive, decisive, and always aligning marketing with broader company goals.
• Deep understanding of performance marketing, customer segmentation, and growth levers.
• Strong communicator who can translate complex technology into compelling value propositions.
• Experienced in marketing tools and CRM systems (HubSpot, Google Analytics, etc.), including product and web analytics.
• Thrives in fast-paced, startup environments with global ambitions
• Portfolio of real B2B or technical content.
• Genuine, day-to-day use of AI tools (Claude, ChatGPT, or similar) for real work output.
• Comfortable directing AI agents to execute real work, backed by clear, repeatable process documentation.
• Comfortable with ambiguity and energized by building or improving processes, not just following them.

Good to have

• Experience marketing to industrial, manufacturing, or engineering buyers.
• Video editing or motion graphics ability.
• PR or media relations experience.
• Working familiarity with version control and Markdown (e.g. Git, GitHub).