AI Growth Marketing Associate: Acquisition & Lifecycle

Hethena Healthhorizonlabs.ai; Singapore; On-site; SGD 33,000 - 45,000; Full time

Job summary

Hethena is seeking a growth lead to shape acquisition, lifecycle, and AI-enabled marketing programs that turn interest into signups. You will own the growth roadmap and run experiments across channels while building trust and signups in health tech.

You will lead a small team, collaborate with product and creative, and translate data into actionable recommendations for leadership. The 12-month role offers SGD3,000–4,000 per month.

Qualifications

• At least 1 year of growth or performance marketing experience, ideally for a consumer, health, or AI product.
• Strong grasp of acquisition channels, lifecycle marketing, analytics tooling, and experimentation.
• Awareness of current marketing trends, viral formats, competitor moves, and emerging growth strategies.
• Comfort using AI tools and AI agents like Claude or similar tools to speed up research, testing, and content production.
• Track record of turning experiments into scalable growth systems.

Responsibilities

• Set and lead the growth roadmap across acquisition, lifecycle, and retention.
• Design and run experiments across landing pages, campaigns, content, and channels, then turn results into a repeatable playbook.
• Track market, competitor, and cultural trends to identify timely angles, formats, and strategies worth testing.
• Build and mentor a small team of growth marketers and interns.
• Partner with product and creative to align growth work with brand and user experience.
• Own reporting on growth metrics and translate data into clear recommendations for leadership.

Skills

Marketing

Analytics

Notion

Research

Brand strategy

Tools

Claude

Job description

Hethena is seeking a growth lead to shape acquisition, lifecycle, and AI-enabled marketing programs that turn interest into signups. You will own the growth roadmap and run experiments across channels while building trust and signups in health tech.

You will lead a small team, collaborate with product and creative, and translate data into actionable recommendations for leadership. The 12-month role offers SGD3,000–4,000 per month.