AI-Driven CRM & Loyalty Success Lead

A LIFE BY DESIGN HOLDINGS PTE. LTD.; Singapore; On-site; SGD 54,000 - 68,000; Full time

Job summary

BrandForce Nexus in Singapore is seeking a Customer Success Executive to support CRM, loyalty and AI initiatives for hospitality clients. This role focuses on client onboarding, ongoing support, and collaboration with product teams to test and refine features.

The successful candidate will leverage AI tools to enhance customer engagement, manage campaigns, and deliver precise documentation while working in an office environment.

Qualifications

• Excellent written and verbal communication skills.
• Strong practical knowledge of AI tools, particularly ChatGPT and Claude.
• Curious about AI and comfortable experimenting with new AI applications and workflows.
• Hands-on understanding of CRM, customer engagement or loyalty platforms.
• Strong attention to detail and ability to test software systematically.
• Organised and capable of managing multiple client requests and priorities.
• Confident working independently while also contributing to a collaborative team.
• Must be eligible to work in Singapore.
• Basic understanding of HTML & CSS

Responsibilities

• Act as a day-to-day contact for BFN clients and provide responsive, professional customer support.
• Assist with the management and delivery of CRM, loyalty and customer engagement programmes.
• Work with clients and internal teams to resolve questions, issues and programme requirements.
• Use AI tools to improve productivity, research, product testing, communication, documentation and client support.
• Assist with CRM campaign setup, customer communications, member journeys and programme activities.
• Support client onboarding and implementation of new programmes and features.
• Conduct product and platform testing, including testing new CRM and loyalty functionality before release.
• Identify bugs, user experience issues and opportunities to improve the product.
• Work with developers and product teams, track and follow up on product issues and enhancements.
• Assist in preparing client reports, programme updates, campaign summaries and presentations.
• Support the testing and rollout of integrations and new technology features.
• Maintain accurate client information, tasks and programme documentation.

Skills

Communication

AI tools (ChatGPT/Claude)

CRM platforms

Detail orientation

Organised

Independent working

Work eligibility Singapore

HTML & CSS basics

Job description

BrandForce Nexus in Singapore is seeking a Customer Success Executive to support CRM, loyalty and AI initiatives for hospitality clients. This role focuses on client onboarding, ongoing support, and collaboration with product teams to test and refine features.

The successful candidate will leverage AI tools to enhance customer engagement, manage campaigns, and deliver precise documentation while working in an office environment.