Customer Success Executive – CRM, Loyalty & AI

A LIFE BY DESIGN HOLDINGS; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BrandForce Nexus (BFN) is seeking a client-support and solutions-focused professional to ensure smooth onboarding of clients and effective use of AI-powered CRM and loyalty tools. You will collaborate with clients and the product team to deliver high-quality service and continuous improvements.

The ideal candidate communicates excellently, is comfortable with AI workflows, and can manage multiple client requests while maintaining attention to detail. Eligibility to work in Singapore is required.

Qualifications

• Excellent written and verbal communication skills.
• Strong practical knowledge of AI tools, particularly ChatGPT and Claude.
• Curious about AI and comfortable experimenting with new AI applications and workflows.
• Hands-on understanding of CRM, customer engagement or loyalty platforms.
• Strong attention to detail and ability to test software systematically.
• Organised and capable of managing multiple client requests and priorities.
• Confident working independently while also contributing to a collaborative team.
• Must be eligible to work in Singapore.
• Basic understanding of HTML & CSS.

Responsibilities

• Act as a key day-to-day contact for BFN clients and provide responsive, professional customer support.
• Assist with the management and delivery of CRM, loyalty and customer engagement programmes.
• Work with clients and internal teams to resolve questions, issues and programme requirements.
• Use AI tools to improve productivity, research, product testing, communication, documentation and client support.
• Assist with CRM campaign setup, customer communications, member journeys and programme activities.
• Support client onboarding and implementation of new programmes and features.
• Conduct product and platform testing, including testing new CRM and loyalty functionality before release.
• Identify bugs, user experience issues and opportunities to improve the product.
• Work with developers and product teams, track and follow up on product issues and enhancements.
• Assist in preparing client reports, programme updates, campaign summaries and presentations.

Skills

Excellent communication

AI tools familiarity

Curiosity about AI

CRM/loyalty knowledge

Attention to detail

Organised

Independent work

Singapore work eligibility

HTML & CSS basics

Tools

ChatGPT

Claude

Job description

About the role

You will work closely with clients and the internal product team to ensure programmes are running smoothly and clients receive a high level of service and support, including onboarding of new clients. The ideal candidate is an excellent communicator who is comfortable working with technology and genuinely interested in AI, CRM, loyalty and digital customer engagement. A key part of the position will involve using tools such as ChatGPT, Claude and other AI applications as part of your daily workflow. You will also have the opportunity to participate in the testing and development of CRM and loyalty applications being used by leading global hotel brands.

Key responsibilities

• Act as a key day-to-day contact for BFN clients and provide responsive, professional customer support.
• Assist with the management and delivery of CRM, loyalty and customer engagement programmes.
• Work with clients and internal teams to resolve questions, issues and programme requirements.
• Use ChatGPT, Claude and other AI tools to improve productivity, research, product testing, communication, documentation and client support.
• Assist with CRM campaign setup, customer communications, member journeys and programme activities.
• Support client onboarding and implementation of new programmes and features.
• Conduct product and platform testing, including testing new CRM and loyalty functionality before release.
• Identify bugs, user experience issues and opportunities to improve the product.
• Work with developers and product teams, track and follow up on product issues and enhancements.
• Assist in preparing client reports, programme updates, campaign summaries and presentations.

About you

• Excellent written and verbal communication skills.
• Strong practical knowledge of AI tools, particularly ChatGPT and Claude.
• Curious about AI and comfortable experimenting with new AI applications and workflows.
• Hands-on understanding of CRM, customer engagement or loyalty platforms.
• Strong attention to detail and ability to test software systematically.
• Organised and capable of managing multiple client requests and priorities.
• Confident working independently while also contributing to a collaborative team.
• Must be eligible to work in Singapore.
• Basic understanding of HTML & CSS.

About us

BrandForce Nexus (BFN) is a fast-growing technology company specialising in CRM, loyalty, customer engagement and digital solutions for the hospitality industry. We work with leading global hotel groups and hospitality brands across Asia and internationally, helping them better understand, engage and reward their customers through technology.