AI-Driven Content Strategist for FinTech & Insurance

MoneyHero Group (Nasdaq: MNY); Singapore; On-site; SGD 90,000 - 120,000; Full time

Benefits offered by this job

Annual leave

Birthday leave

Remote work leave

Professional trainings

Career advancement

Job summary

MoneyHero Limited is a fintech content team driving AI-augmented content across SingSaver and Seedly. You will own verticals from banking to insurance, build AI-powered content engines, and write conversion copy to turn readers into partner clicks.

You will manage roadmaps, quality, and performance of your segments, collaborating with SEO and editorial teams to meet editorial calendars and keyword briefs. This role offers growth, remote-friendly policy, and competitive benefits.

Qualifications

• AI Power User with ability to build agentic workflows for research, drafting and distribution.
• 5+ years of experience in content marketing with high-volume, high-quality execution.
• Working knowledge of SEO best practices and tool experience (Ahrefs, Semrush, SurferSEO, NeuronWriter).
• Analytical mindset with proficiency in GA4 and Google Search Console to track traffic and iterate content strategy.
• Comfortable with CMS platforms (WordPress, Strapi) and visual AI tools (Midjourney, Canva Magic Studio, CapCut).
• Strong interest in personal finance (credit cards, insurance, investing).

Responsibilities

• AI-Driven Content Orchestration: Draft and translate high-quality financial content using an AI stack to support output and brand authority.
• Multimodal Content Scaling: Repurpose long-form articles into social assets, infographics, video scripts, and EDMs for omnichannel presence.
• SEO & GEO: Implement Generative Engine Optimization to improve brand visibility in AI search results.
• Rapid-Response Content: Monitor financial trends and publish timely content.
• Performance-Led Iteration: Use GA4 and Search Console data to optimize pages for semantic relevance and E-E-A-T.
• Quality Governance: Fact-check and humanize AI outputs to meet compliance and brand voice.
• Commercial Data Integrity: Verify APRs and offers across top pages for accuracy.
• Agile Campaign Support: Provide content support for marketing campaigns under tight deadlines.

Skills

AI prompt engineering

Content marketing

SEO basics

GA4 analytics

CMS platforms

Tools

Ahrefs

Semrush

SurferSEO

NeuronWriter

Job description

MoneyHero Limited is a fintech content team driving AI-augmented content across SingSaver and Seedly. You will own verticals from banking to insurance, build AI-powered content engines, and write conversion copy to turn readers into partner clicks.

You will manage roadmaps, quality, and performance of your segments, collaborating with SEO and editorial teams to meet editorial calendars and keyword briefs. This role offers growth, remote-friendly policy, and competitive benefits.