Head of SEO

MoneyHero Group; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Annual leave

Birthday leave

Tenure leave

International remote work leave

Professional trainings

Career advancement

Internal mobility opportunities

Insurance

Job summary

MoneyHero Group is seeking a senior SEO leader to own regional organic growth across five markets. You will hands-on audit, analyze, and implement SEO initiatives, collaborating with Product and Engineering to drive a scalable roadmap and AI-driven visibility.

You will manage SEO through CMS migrations, track traffic, leads and revenue, and guide local market content teams while achieving agreed targets. This role is hybrid and regional across SEA markets.

Qualifications

• 10+ years in SEO and organic growth at scale, ideally in a marketplace/fintech business.
• 4+ years leading people; hands-on contributor to audits, analyses and implementation.

Responsibilities

• Own the regional organic strategy and roadmap across markets including Singapore, HK, Malaysia, Philippines and Taiwan.
• Lead AI search initiatives and oversee citations/visibility in AI Overviews and assistants.
• Manage SEO through CMS migrations, URL inventories, redirects and post-launch checks.
• Set targets for page views, organic traffic, leads and revenue; report KPI against paid channels.

Skills

SEO strategy

Organic growth

Multi-market

CMS migration

AI search

Technical collaboration

Team leadership

Data-driven decisions

Tools

CMS platform

SEO tools

Job description

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. MoneyHero had over 280 commercial partner relationships as at 30 June 2026, and had approximately 3.7 million Monthly Unique Users across its platform for the three months ended 30 June 2026.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company's growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company's voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

About the Job

Own how our brands are found, and cited, across Google and AI assistants in five markets, and run organic as a revenue channel measured in out‑clicks, leads and cost per acquisition rather than traffic alone.

Answers now come from AI Overviews and assistants as much as from page-one rankings. You will set one regional standard for technical SEO and AI search, give each market a ranked list of what to win, and be accountable for the organic channel number. This is a hands‑on role: you will do the SEO work yourself, as a contributor working closely with Product and Engineering, and not only direct others.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Professional trainings, career advancement and internal mobility opportunities
• Competitive benefits including insurance and mental wellness program

Key Responsibilities:

• Own the regional organic strategy and roadmap across Singapore, Hong Kong, Malaysia, the Philippines and Taiwan, including Seedly
• Work hands-on as a contributor: do the audits, analysis and implementation work yourself, and work closely with Product day to day on the roadmap, requirements and releases, while guiding the SEO team
• Own page‑view and organic traffic growth against a target agreed for each market, from one shared baseline
• Manage SEO through the CMS migration: URL parity, redirect maps, indexation and rollback checks, and post‑launch recovery
• Own the master URL inventory for each site (status, owner, canonical, redirect, indexation), kept current as pages are added, merged or retired
• Lead AI search (GEO/AEO): build the prompt set, track citation share and AI referral traffic, own entity and structured‑data work, and direct providers' technical implementation requests, prioritising and validating what they ship. Baseline first, then targets
• Own keyword and demand intelligence, and hand each market's content lead a ranked list of new pages and refreshes
• Own organic channel reporting: sessions, out‑clicks, leads, revenue and cost per acquisition against paid, as the single source of truth
• Set link‑acquisition and digital PR targets and tracking, working with the content head on the content that earns them
• Build the playbook for algorithm and AI Overview changes, and manage SEO tools, agencies and the SEO team across markets
• Partner with Country Managers on local priorities

In this role, we are looking for someone with:

• 10+ years in SEO and organic growth at scale, ideally in an aggregator, marketplace, e‑commerce or fintech business, with 4+ years leading people
• A hands‑on practitioner who contributes directly and collaboratively with immediate and cross‑team members
• A record of growing page views and organic traffic against targets, and linking it to commercial outcomes
• Experience running SEO through a CMS or platform migration, with a disciplined approach to URL inventories and redirects
• Hands‑on view of AI search, with visible work on citations or visibility in AI Overviews and assistants
• Strong technical foundation and comfort working with engineers and external providers
• Multi‑market experience, and the judgement to set one standard while respecting local differences
• Comfort being held to revenue and acquisition targets

Good to have:

• Experience with enterprise SEO platforms
• Programmatic SEO or embeddable widgets
• Awareness of how financial‑product content is regulated across our markets

What success looks like

• Page views and organic traffic grow against an agreed target and date in each market
• Organic is a growing, measured contributor to partner clicks, leads and revenue, and paid reliance falls
• We are visible and cited in AI‑driven search in every market, and we can show it
• The CMS migration lands without losing rankings, and every URL is accounted for in the inventory
• Each market's content team works from one ranked priority list

#LI-Hybrid
#MoneyHeroGroup
#LI-AK1

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world‑class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.